Would you agree to be permanently mutilated in return for a 15% commission raise by your employer?
Rapid Reality, a New York-based residential real estate brokerage firm, made that offer to its 800 employees, and nearly 40 of them agreed to permanently ink themselves with the company logo.
“I don’t see myself going anywhere, and if I have it on my arm, it’ll force me to keep going and working hard,” Brooklyn-based broker Adam Altman said in a Rapid Realty video while getting the tattoo. “It’s there for life. Rapid for life, yo.”
Rapid Realty tattoos
And who came up with this new idea in employer barbarism? Why, no less than Anthony Lolli, the founder of the comopany.
“They wear it like a badge of honor,” said Lolli. “They get a lot of respect from the other agents with the amount of commitment that they have.”
Lolli claimed that the new tatoos help brokers close deals because clients “love the fact there’s someone who’s 100% dedicated to the business.”
Bragging about his brainchild, Lolli tweeted: “Talk about marketing–they’re walking billboards!”
Click here: Rapid Realty discusses company tattoos – YouTube
For thousands of years, slaves in the ancient world were branded with the mark of their master. So were slaves in America before the Civil War finally ended 300 years of slaveocracy throughout the South.
During the 20th century, the Nazis tattooed each arriving inmate to their ever-expanding series of extermination camps such as Treblinka and Auschwitz.
Concentration camp inmate tattoo
Behind the practice of branding has always been the equation of “Who/Whom?” As in: “Who can do What to Whom?” The one who does the branding is the Conqueror; the one being branded is the Vanquished.
The same holds true for the work-slaves of American corporations as it did for those of the ancient Romans and 20th-century Nazis.
Behind this is the fear American employees justifiably have that, no matter how well or faithfully they work, their employer will cast them into the street. And, if he does, it will most likely be to pocket their salaries for himself.
The Thirteenth Amendment was supposed to end slavery within the United States. But the corrupting financial power of corporate America has turned American workers into so many wage-slaves.
All of which serves as another reason why the United States needs an Enployers Responsibility Act (ERA).
If passed by Congress and vigorously enforced by the U.S. Department of Justice and Labor, an ERA would ensure full-time, permanent and productive employment for millions of capable, job-seeking Americans.
And it would achieve this without raising taxes or creating controversial government “make work” programs.
Such legislation would legally require employers to demonstrate as much initiative for hiring as job-seekers are now expected to show in searching for work.
An Employers Responsibility Act would simultaneously address the following evils for which employers are directly responsible:
- The loss of jobs within the United States owing to companies’ moving their operations abroad—solely to pay substandard wages to their new employees.
- The mass firings of employees which usually accompany corporate mergers or acquisitions.
- The widespread victimization of part-time employees, who are not legally protected against such threats as racial discrimination, sexual harassment and unsafe working conditions.
- The refusal of many employers to create better than menial, low-wage jobs.
- The widespread employer practice of extorting “economic incentives” from cities or states in return for moving to or remaining in those areas. Such “incentives” usually absolve employers from complying with laws protecting the environment and/or workers’ rights.
- The refusal of many employers to provide medical and pension benefits—nearly always in the case of part-time employees, and, increasingly, for full-time, permanent ones as well.
- Rising crime rates, due to rising unemployment.
Among its provisions:
(1) American companies that close plants in the United States and open others abroad would be forbidden to sell products made in those foreign plants within the United States.
This would protect both American and foreign workers from employers seeking to profit at their expense. American workers would be ensured of continued employment. And foreign laborers would be protected against substandard wages and working conditions.
Companies found violating this provision would be subject to Federal criminal prosecution. Guilty verdicts would result in heavy fines and lengthy imprisonment for their owners and top managers.
(2) Large companies (those employing more than 100 persons) would be required to create entry-level training programs for new, future employees.
These would be modeled on programs now existing for public employees, such as firefighters, police officers and members of the armed services. Such programs would remove the employer excuse, “I’m sorry, but we can’t hire you because you’ve never had any experience in this line of work.” After all, the Air Force has never rejected an applicant because, “I’m sorry, but you’ve never flown a plane before.”
This Nation has greatly benefited from the humane and professional efforts of the men and women who have graduated from public-sector training programs. There is no reason for the private sector to shun programs that have succeeded so brilliantly for the public sector.

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“BRANDING” AND BARBARISM: PART TWO (OF THREE)
In Business, Law, Politics, Social commentary on May 7, 2013 at 12:05 amWhen an American employer can compel his employees to be permanently tattooed with the company’s logo, it’s time for a complete overhaul of the nation’s employment laws.
That’s what happened to about 40 employees of Rapid Reality, a New York-based residentia real estate brokerage firm. In return, they got a 15% raise in commission.
Although this story has received wide media attention, it has been treated as an oddity out of “Believe It or Not.” No one has pointed out the sheer barbarity of such a proposal. Or the sheer barbarity of a culture that bestows such unchecked power on corporate employers.
And the antidote to such employer barbarism: A nationwide Employers Responsibility Act (ERA).
Such legislation would legally require employers to demonstrate as much initiative for hiring as job-seekers are now expected to show in searching for work.
In Part One, I outlined its first two provisions. Here are an additional nine:
(3) Employers would receive tax credits for creating professional, well-paying, full-time jobs.
This would encourage the creation of better than the menial, dead-end, low-paying and often part-time jobs which exist in the service industry. Employers found using such tax credits for any other purpose would be prosecuted for tax fraud.
(4) A company that acquired another—through a merger or buyout—would be forbidden to fire en masse the career employees of that acquired company.
This would be comparable to the protection existing for career civil service employees. Such a ban would prevent a return to the predatory “corporate raiding” practices of the 1980s, which left so much human and economic wreckage in their wake.
The wholesale firing of employees would trigger the prosecution of the company’s new owners. Employees could still be fired, but only for provable just cause, and only on a case-by-case basis.
(5) Employers would be required to provide full medical and pension benefits for all employees, regardless of their full-time or part-time status.
Increasingly, employers are replacing full-time workers with part-time ones—solely to avoid paying medical and pension benefits. Requiring employers to act humanely and responsibly toward all their employees would encourage them to provide full-time positions—and hasten the death of this greed-based practice.
(6) Employers of part-time workers would be required to comply with all federal labor laws.
Under current law, part-time employees are not protected against such abuses as discrimination, sexual harassment and unsafe working conditions. Closing this loophole would immediately create two positive results:
(7) Employers would be encouraged to hire to their widest possible limits, through a combination of financial incentives and legal sanctions. Among those incentives: Employers demonstrating a willingness to hire would receive substantial Federal tax credits, based on the number of new, permanent employees hired per year.
Employers claiming eligibility for such credits would be required to make their financial records available to Federal investigators. Employers found making false claims would be prosecuted for perjury and tax fraud, and face heavy fines and imprisonment if convicted.
(8) Among those sanctions: Employers refusing to hire could be required to prove, in court:
Companies found guilty of unjustifiably refusing to hire would face the same penalties as now applying in cases of discrimination on the basis of age, race, sex and disability.
Employers would thus fund it easier to hire than to refuse to do so. Job-seekers would no longer be prevented from even being considered for employment because of arbitrary and interminable “hiring freezes.”
(9) Employers refusing to hire would be required to pay an additional “crime tax.”
Sociologists and criminologists agree that “the best cure for crime is a job.” Thus, employers who refuse to hire contribute to a growing crime rate in this Nation. Such non-hiring employers would be required to pay an additional tax, which would be earmarked for agencies of the criminal justice system at State and Federal levels.
(10) The seeking of “economic incentives” by companies in return for moving to or remaining in cities/states would be strictly forbidden.
Such “economic incentives” usually:
(11) Employers who continue to make such overtures would be prosecuted for attempted bribery or extortion:
This would protect employees against artificially-depressed wages and unsafe working conditions; protect the environment in which these employees live; and protect cities/states from being pitted against one another at the expense of their economic prosperity.
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