Posts Tagged ‘LANGUAGE’
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In Bureaucracy, History, Humor, Politics, Social commentary on September 11, 2025 at 12:10 am
Pulitzer-Prize winning author David Halberstam summed up the effectiveness of 1950s Republicans’ smear tactics in his monumental 1972 study of the origins of the Vietnam War, The Best and the Brightest:
“But if they did not actually stick, and they did not, [Joseph McCarthy’s] charges had an equally damaging effect: They poisoned. Where there was smoke, there must be fire. He wouldn’t be saying these things [voters reasoned] unless there was something to it.”

Joseph McCarthy
As a whole, Democrats have proven indifferent to or ignorant of the power of effective language.
Donald Trump solicited Russian Communist aid to win the Presidency in 2016 and Chinese Communist aid to retain it in 2020.
Yet Democrats refused to directly accuse him of treason, as in:
- “TrumPutin”
- “Commissar-in-Chief”
- “Putin’s Poodle”
- “Red Donald”
- “Putin’s Puppet”

The Kremlin
Similarly, the news media has not dared state the obvious: That Trump moved boxes of classified documents to his Mar-a-Lago estate to sell them to America’s enemies in exchange for huge sums to pay his upcoming legal bills.
During the COVID-19 pandemic, Trump repeatedly lied about its lethality and opposed the use of masks and social distancing to combat it. As a result, 400,000 Americans had died by the time he left office.
Yet no Democrat has dared label him “Coronavirus-in-Chief.”
Nor has the news media directly held him accountable for those deaths.
Tyrants are conspicuously vulnerable to ridicule. Yet in this YouTube-obsessed age, Democrats have proven unable or unwilling to make use of this powerful weapon.
For example, Trump’s well-established “bromance” with Vladimir Putin could be turned into a parody of the famous song, “Johnny B. Good”:
Way back inside the Kremlin where the lights glow red
There ruled a man named Putin who would poison you dead.
He came up with a plan to make his Russia great
And all it took was bribes and Republican hate.
And Trumpy was a man who couldn’t read or spell
But he could sell out his land just like he’s ringing a bell.

Many of Trump’s fiercest defenders in the House and Senate have taken “campaign contributions” (i.e., bribes) from Russian oligarchs linked to Putin. They could be pointedly attacked by turning the Muppet song, “The Rainbow Connection,” into “The Russian Connection.”
Why are there so many tales about Russians
And Right-wingers taking bribes?
Russians are Commies and have lots of rubles
For traitors with something to hide.
So I’ve been told and some choose to believe it
It’s clear as the old KGB.
Someday we’ll find it
The Russian Connection—
The bribers, the traitors—you’ll see.
Kristi Noem, Trump’s Secretary of the Department of Homeland Security, became infamous in 2024 for bragging about shooting her 14-month-old wirehair pointer, “Cricket.” A parody of Marty Robbins’ hit “Big Iron” could easily be turned into a musical indictment of animal cruelty:
Now the woman started talking
Made it plain to folks around
Was a South Dakota Governor
Wouldn’t be too long in town.
She came here to take a doggie
On a hunt or shoot it dead.
And she said it didn’t matter
She was after Cricket’s head—
After Cricket’s head.
A continuing theme among Republican politicians is that they are paragons of religious virtue, while Democrats are champions of Satan.
Yet Democrats have done nothing to publicize such truths as:
- Former Speaker of the House Newt Gingrich is a serial adulterer.
- Former Speaker Dennis Hastert is a convicted sodomizer of teenage boys.
- Josh Duggar, a Right-wing star of the high-rated “reality” series, 19 Kids and Counting, has been sentenced to 12 years’ imprisonment for possessing child pornography.
- Georgia Representative Marjorie Taylor Greene, has boasted: “Marriage is a wonderful thing and I’m a firm believer in it.” Yet she engaged in open affairs with at least two members of her local gym—for which Perry Greene has divorced her.
Most Americans don’t follow political news closely—and know nothing of such revelations.
Moreover, Democrats need to repeatedly advertise such facts—to counter Republicans’ constant claims of being the moral arbiters of America. And this needs to be done through major advertising campaigns on TV—where most Americans get their news about politics.
Throughout 2016, liberals celebrated on Facebook and Twitter the “certain” Presidency of former First Lady Hillary Clinton. They were cheered on by First Lady Michelle Obama’s naive advice on political tactics: “When they go, we go high.”
Meanwhile, Donald Trump planned to subvert the 2016 election by Russian Intelligence agents and millions of Russian trolls flooding the Internet with legitimately fake news.
History has proven which tactics proved superior.
It’s long past time for Democrats to accept that they—and the country’s democratic traditions—are engaged in a death-match with their Republican opponents.
Only certain defeat is guaranteed by adhering to Marquis of Queensbury when your enemy is using brass knuckles.
For Democrats to win elective victories and preserve America’s democratic traditions, they must find their own George Pattons to confront the Waffen-SS generals among Republican ranks.
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In Bureaucracy, History, Politics, Social commentary on September 10, 2025 at 12:18 am
Donald Trump is furious. The man who sticks humiliating nicknames on people he hates has had one stuck on him: TACO.
Or: “Trump Always Chickens Out.”
The TACO nickname was coined in May, 2025, by Financial Times columnist Robert Armstrong. It refers to Trump’s practice of spooking the market with his tariff threats before ultimately backing off, prompting them to rebound.
The nickname went national on May 28, when CNBC’s Megan Casella alluded to Trump’s repeated tariff threats while asking him about the “TACO trade” theory:
“Mr. President, Wall Street analysts have coined a new term called the TACO trade. They’re saying Trump always chickens out on your tariff threats and that’s why markets are higher this week. What’s your response to that?”
“I’ve never heard that,” said Trump. “You mean because I reduced China from 145 percent that I set down to 100, and then down to another number, and I said you have to open up your whole country? And because I gave the European Union a 50 percent tax—tariff—and they called up and said, ‘Please let’s meet right now.'”
And then came the explosion: “But don’t ever say what you said. That’s a nasty question. To me, that’s the nastiest question.”
According to an unidentified source for CNN: “It clearly bothered him, primarily because it demonstrated a lack of understanding about how he actually utilizes those threats for leverage. But obviously he’s not a guy who looks kindly on weakness, so the idea anyone would think that with respect to his actions isn’t received well.”
Republicans generally—and Trump in particular—aren’t used to being insulted. This is primarily because Democrats lack the courage and/or imagination to fight fire with fire.
For example:
On May 27, 2016, conservative New York Times columnist David Brooks analyzed the use of insults by then-Republican Presidential front-runner Donald Trump. He did so with his then-counterpart, liberal syndicated columnist, Mark Shields, on The PBS Newshour.
DAVID BROOKS: “Trump, for all his moral flaws, is a marketing genius. And you look at what he does. He just picks a word and he attaches it to a person. Little Marco [Rubio], Lyin’ Ted [Cruz], Crooked Hillary [Clinton].
“And that’s a word. And that’s how marketing works. It’s a simple, blunt message, but it gets under.
“It sticks, and it diminishes. And so it has been super effective for him, because he knows how to do that. And she [Hillary Clinton] just comes with, ‘Oh, he’s divisive.’
“These are words that are not exciting people. And her campaign style has gotten, if anything…a little more stagnant and more flat.”

Donald Trump
MARK SHIELDS: “Donald Trump gratuitously slandered Ted Cruz’s wife. He libeled Ted Cruz’s father for being potentially part of Lee Harvey Oswald’s assassination of the president of the United States, suggesting that he was somehow a fellow traveler in that.
“This is a libel. You don’t get over it….”
Hillary Clinton wasn’t the only Presidential candidate who proved unable to cope with Trump’s gift for insult. His targets—and insults—included:
- Former Texas Governor Rick Perry: “Wears glasses to seem smart.”
- Former Florida Governor Jeb Bush: “Low Energy Jeb.”
- Vermont U.S. Senator Bernie Sanders: “Crazy Bernie.”
- Ohio Governor John Kasich: “Mathematically dead and totally desperate.”
Trump has reserved his most insulting words for women. For example:
- Carly Fiorina, his Republican primary competitor: “Look at that face. Would anyone vote for that?”
- Megyn Kelly, Fox News reporter: “You could see there was blood coming out of her eyes. Blood coming out of her wherever.”
- California Rep. Maxine Waters: “An extremely low IQ person.”
- Then-Speaker of the House Nancy Pelosi: “MS-13 Lover Nancy Pelosi.”
Only one candidate has shown the ability to rattle Trump: Massachusetts Senator Elizabeth Warren.
As Mark Shields noted on The PBS Newshour.
“Elizabeth Warren gets under Donald Trump’s skin. And I think she’s been the most effective adversary. I think she’s done more to unite the Democratic party than either Hillary Clinton or Bernie Sanders.”
Among her attacks:
- “Donald Trump was drooling over the idea of a housing meltdown because it meant he could buy up a bunch more property on the cheap. What kind of a man roots for people to lose their jobs and be kicked out of their houses? What kind of a man does that?”
- “When Donald Trump says ‘great,’ I ask: ‘great for who, exactly? When Donald says he’ll make America great, he means greater for rich guys just like Donald Trump. That’s who Donald Trump is. … And you have to watch out for him, because he’ll crush you into the dirt.”
- ”Donald Trump is a bigger, uglier threat every day that goes by – and it’s time for decent people everywhere— Republican, Democrat, Independent—to say, ‘No more Donald.'”
Words are weapons—or can be, if used properly.
Republicans learned this truth after World War II.
- Richard Nixon became a United States Senator in 1950 by attacking Helen Gahagen Douglas as “The Pink Lady.”
- From 1950 onward, Senator Joseph R. McCarthy and other Red-baiting Republicans essentially paralyzed the Democratic party through such slanderous terms as “Comsymps,” “fellow-travelers” and “Fifth Amendment Communists.”
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In Bureaucracy, History, Politics, Social commentary on March 24, 2025 at 1:00 am
In 1996, Newt Gingrich, then Republican Speaker of the House of Representatives, wrote a memo that encouraged Republicans to “speak like Newt.”
Entitled “Language: A Key Mechanism of Control,” it urged Republicans to attack Democrats with such words as “corrupt,” “selfish,” “destructive,” “hypocrisy,” “liberal,” “sick,” and “traitors.”
Even worse, Gingrich encouraged the news media to disseminate such accusations. Among his suggestions:
- “Fights make news.”
- Create a “shield issue” to deflect criticism: “A shield issue is, just, you know, your opponent is going to attack you as lacking compassion. You better…show up in the local paper holding a baby in the neonatal center.”

Newt Gingrich
This is in line with the advice of Florentine statesman Niccolo Machiavelli: “For men in general judge more by the eyes than by the hands; for everyone can see, but very few have to feel. Everyone sees what you appear to be, few feel what you are….”
In the memo, Gingrich advised:
“….In the video “We are a Majority,” Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning.
“…We believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases….
“This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media.
“The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.”
Here is the list of words Gingrich urged his followers to use in attacking “the opponent, their record, proposals and their party”:
- abuse of power
- anti- (issue): flag, family, child, jobs
- betray
- bizarre
- bosses
- bureaucracy
- cheat
- coercion
- “compassion” is not enough
- collapse(ing)
- consequences
- corrupt
- corruption
- criminal rights
- crisis
- cynicism
- decay
- deeper
- destroy
- destructive
- devour
- disgrace
- endanger
- excuses
- failure (fail)
- greed
- hypocrisy
- ideological
- impose
- incompetent
- insecure
- insensitive
|
- intolerant
- liberal
- lie
- limit(s)
- machine
- mandate(s)
- obsolete
- pathetic
- patronage
- permissive attitude
- pessimistic
- punish (poor …)
- radical
- red tape
- self-serving
- selfish
- sensationalists
- shallow
- shame
- sick
- spend(ing)
- stagnation
- status quo
- steal
- taxes
- they/them
- threaten
- traitors
- unionized
- urgent (cy)
- waste
- welfare
|
And to the dismay of both Republicans and Democrats, Donald Trump has learned his lessons well.
On May 27, 2016, conservative New York Times columnist David Brooks analyzed the use of insults by Republican Presidential front-runner Donald Trump. He did so with his counterpart, liberal syndicated columnist, Mark Shields, on The PBS Newshour.
DAVID BROOKS: “Trump, for all his moral flaws, is a marketing genius. And you look at what he does. He just picks a word and he attaches it to a person. Little Marco [Rubio], Lyin’ Ted [Cruz], Crooked Hillary [Clinton].
“And that’s a word. And that’s how marketing works. It’s a simple, blunt message, but it gets under.
“It sticks, and it diminishes. And so it has been super effective for him, because he knows how to do that. And she [Hillary Clinton] just comes with, ‘Oh, he’s divisive.’
“These are words that are not exciting people. And her campaign style has gotten, if anything…a little more stagnant and more flat.”

Donald Trump
MARK SHIELDS: “Donald Trump gratuitously slandered Ted Cruz’s wife. He libeled Ted Cruz’s father for being potentially part of Lee Harvey Oswald’s assassination of the president of the United States, suggesting that he was somehow a fellow traveler in that.
“This is a libel. You don’t get over it….”
Hillary Clinton wasn’t the only Presidential candidate who proved unable to cope with Trump’s gift for insult. His targets—and insults—included:
- Former Texas Governor Rick Perry: “Wears glasses to seem smart.”
- Former Florida Governor Jeb Bush: “Low Energy Jeb.”
- Vermont U.S. Senator Bernie Sanders: “Crazy Bernie.”
- Ohio Governor John Kasich: “Mathematically dead and totally desperate.”
His victims, in turn, struggled to respond. Florida U.S. Senator Marco Rubio tried to out-insult Trump at the Republican Presidential candidates’ debate on March 3, 2016.
“I call him Little Marco. Little Marco. Hello, Marco,” said Trump.
Rubio retaliated with “Big Donald.” Since Americans generally believe that “bigger is better,” this was a poor choice of insult.
A better choice, given Trump’s “bromance” with Russian dictator Vladimir Putin: “Red Donald.”
Trump has reserved his most insulting words for women. For example:
- Carly Fiorina, his Republican primary competitor: “Look at that face. Would anyone vote for that?”
- Megyn Kelly, Fox News reporter: “You could see there was blood coming out of her eyes. Blood coming out of her wherever.”
- California Rep. Maxine Waters: “An extremely low IQ person.”
- Speaker of the House Nancy Pelosi: “MS-13 Lover Nancy Pelosi.”
Only one candidate has shown the ability to rattle Trump: Massachusetts Senator Elizabeth Warren.
As Mark Shields noted on The PBS Newshour.
“Elizabeth Warren gets under Donald Trump’s skin. And I think she’s been the most effective adversary.”
And David Brooks offered: “And so the tactics…is either you do what Elizabeth Warren has done, like full-bore negativity, that kind of [get] under the skin, or try to ridicule him and use humor.”
2016 PRESIDENTIAL CAMPAIGN, ABC NEWS, ADOLF HITLER, ALTERNET, AMERICABLOG, AP, BABY BOOMER RESISTANCE, BERNIE SANDERS, BUZZFEED, CARLY FIORINA, CBS NEWS, CNN, COMMUNISM, COVID-19, CROOKS AND LIARS, DAILY KOS, DAILY KOZ, DAVID BROOKS, DAVID HALBERSTAM, DEMOCRATIC PARTY, DEMOCRATS, DENNIS HASTERT, DONALD TRUMP, ELIZABETH WARREN, FIVETHIRTYEIGHT, HELEN GAHAGAN DOUGLAS, HILLARY CLINTON, JEB BUSH, JOHN KASICH, JOSEPH MCCARTHY, JOSEPH R. MCCARTHY, JOSH DUGGAR, LANGUAGE, LIBERALS, MARCO RUBIO, MARJORIE TAYOR GREENE, MARK SHIELDS, MAXINE WATERS, MEGYN KELLY, MICHELLE OBAMA, MOTHER JONES, MOVEON, MSNBC, NANCY PELOSI, NATO, NBC NEWS, NEWSWEEK, NEWT GINGRICH, NICCOLO MACHIAVELLI, NPR, PBS NEWSHOUR, POLITICO, POLITICUSUSA, RAW STORY, REPUBLICAN PARTY, REPUBLICANS, REUTERS, RICHARD NIXON, RICK PERRY, RUSSIA, SALON, SATIRE, SEATTLE TIMES, SLANDER, SLATE, TALKING POINTS MEMO, THE ATLANTIC, THE CHICAGO SUN-TIMES, THE CHICAGO TRIBUNE, THE DAILY BEAST, THE DAILY BLOG, THE GUARDIAN, THE HILL, THE HUFFINGTON POST, THE LOS ANGELES TIMES, THE NATION, THE NEW YORK TIMES, THE WASHINGTON POST, THINKPROGRESS, TIME, TRUTHDIG, U.S. NEWS & WORLD REPORT, UPI, USA TODAY, VLADIMIR PUTIN, X, YOUTUBE
In Bureaucracy, History, Politics, Social commentary on March 11, 2024 at 12:19 am
In 1996, Newt Gingrich, then Republican Speaker of the House of Representatives, wrote a memo that encouraged Republicans to “speak like Newt.”
Entitled “Language: A Key Mechanism of Control,” it urged Republicans to attack Democrats with such words as “corrupt,” “selfish,” “destructive,” “hypocrisy,” “liberal,” “sick,” and “traitors.”
Even worse, Gingrich encouraged the news media to disseminate such accusations. Among his suggestions:
- “Fights make news.”
- Create a “shield issue” to deflect criticism: “A shield issue is, just, you know, your opponent is going to attack you as lacking compassion. You better…show up in the local paper holding a baby in the neonatal center.”

Newt Gingrich
This is in line with the advice of Florentine statesman Niccolo Machiavelli: “For men in general judge more by the eyes than by the hands; for everyone can see, but very few have to feel. Everyone sees what you appear to be, few feel what you are….”
In the memo, Gingrich advised:
“….In the video “We are a Majority,” Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning.
“…We believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases….
“This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media.
“The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.”
Here is the list of words Gingrich urged his followers to use in attacking “the opponent, their record, proposals and their party”:
- abuse of power
- anti- (issue): flag, family, child, jobs
- betray
- bizarre
- bosses
- bureaucracy
- cheat
- coercion
- “compassion” is not enough
- collapse(ing)
- consequences
- corrupt
- corruption
- criminal rights
- crisis
- cynicism
- decay
- deeper
- destroy
- destructive
- devour
- disgrace
- endanger
- excuses
- failure (fail)
- greed
- hypocrisy
- ideological
- impose
- incompetent
- insecure
- insensitive
|
- intolerant
- liberal
- lie
- limit(s)
- machine
- mandate(s)
- obsolete
- pathetic
- patronage
- permissive attitude
- pessimistic
- punish (poor …)
- radical
- red tape
- self-serving
- selfish
- sensationalists
- shallow
- shame
- sick
- spend(ing)
- stagnation
- status quo
- steal
- taxes
- they/them
- threaten
- traitors
- unionized
- urgent (cy)
- waste
- welfare
|
And to the dismay of both Republicans and Democrats, Donald Trump has learned his lessons well.
On May 27, 2016, conservative New York Times columnist David Brooks analyzed the use of insults by Republican Presidential front-runner Donald Trump. He did so with his counterpart, liberal syndicated columnist, Mark Shields, on The PBS Newshour.
DAVID BROOKS: “Trump, for all his moral flaws, is a marketing genius. And you look at what he does. He just picks a word and he attaches it to a person. Little Marco [Rubio], Lyin’ Ted [Cruz], Crooked Hillary [Clinton].
“And that’s a word. And that’s how marketing works. It’s a simple, blunt message, but it gets under.
“It sticks, and it diminishes. And so it has been super effective for him, because he knows how to do that. And she [Hillary Clinton] just comes with, ‘Oh, he’s divisive.’
“These are words that are not exciting people. And her campaign style has gotten, if anything…a little more stagnant and more flat.”

Donald Trump
MARK SHIELDS: “Donald Trump gratuitously slandered Ted Cruz’s wife. He libeled Ted Cruz’s father for being potentially part of Lee Harvey Oswald’s assassination of the president of the United States, suggesting that he was somehow a fellow traveler in that.
“This is a libel. You don’t get over it….”
Hillary Clinton wasn’t the only Presidential candidate who proved unable to cope with Trump’s gift for insult. His targets—and insults—included:
- Former Texas Governor Rick Perry: “Wears glasses to seem smart.”
- Former Florida Governor Jeb Bush: “Low Energy Jeb.”
- Vermont U.S. Senator Bernie Sanders: “Crazy Bernie.”
- Ohio Governor John Kasich: “Mathematically dead and totally desperate.”
His victims, in turn, struggled to respond. Florida U.S. Senator Marco Rubio tried to out-insult Trump at the Republican Presidential candidates’ debate on March 3, 2016.
“I call him Little Marco. Little Marco. Hello, Marco,” said Trump.
Rubio retaliated with “Big Donald.” Since Americans generally believe that “bigger is better,” this was a poor choice of insult.
A better choice, given Trump’s “bromance” with Russian dictator Vladimir Putin: “Red Donald.”
Trump has reserved his most insulting words for women. For example:
- Carly Fiorina, his Republican primary competitor: “Look at that face. Would anyone vote for that?”
- Megyn Kelly, Fox News reporter: “You could see there was blood coming out of her eyes. Blood coming out of her wherever.”
- California Rep. Maxine Waters: “An extremely low IQ person.”
- Speaker of the House Nancy Pelosi: “MS-13 Lover Nancy Pelosi.”
Only one candidate has shown the ability to rattle Trump: Massachusetts Senator Elizabeth Warren.
As Mark Shields noted on The PBS Newshour.
“Elizabeth Warren gets under Donald Trump’s skin. And I think she’s been the most effective adversary.”
And David Brooks offered: “And so the tactics…is either you do what Elizabeth Warren has done, like full-bore negativity, that kind of [get] under the skin, or try to ridicule him and use humor.”
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In Bureaucracy, History, Politics, Social commentary on October 26, 2022 at 12:10 am
In 1996, Newt Gingrich, then Republican Speaker of the House of Representatives, wrote a memo that encouraged Republicans to “speak like Newt.”
Entitled “Language: A Key Mechanism of Control,” it urged Republicans to attack Democrats with such words as “corrupt,” “selfish,” “destructive,” “hypocrisy,” “liberal,” “sick,” and “traitors.”
Even worse, Gingrich encouraged the news media to disseminate such accusations. Among his suggestions:
- “Fights make news.”
- Create a “shield issue” to deflect criticism: “A shield issue is, just, you know, your opponent is going to attack you as lacking compassion. You better…show up in the local paper holding a baby in the neonatal center.”

Newt Gingrich
In the memo, Gingrich advised:
“….In the video “We are a Majority,” Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning.
“As the tapes have been used in training sessions across the country and mailed to candidates we have heard a plaintive plea: ‘I wish I could speak like Newt.’
“That takes years of practice. But, we believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases….
“This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media.
“The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.”
Here is the list of words Gingrich urged his followers to use in describing “the opponent, their record, proposals and their party”:
- abuse of power
- anti- (issue): flag, family, child, jobs
- betray
- bizarre
- bosses
- bureaucracy
- cheat
- coercion
- “compassion” is not enough
- collapse(ing)
- consequences
- corrupt
- corruption
- criminal rights
- crisis
- cynicism
- decay
- deeper
- destroy
- destructive
- devour
- disgrace
- endanger
- excuses
- failure (fail)
- greed
- hypocrisy
- ideological
- impose
- incompetent
- insecure
- insensitive
|
- intolerant
- liberal
- lie
- limit(s)
- machine
- mandate(s)
- obsolete
- pathetic
- patronage
- permissive attitude
- pessimistic
- punish (poor …)
- radical
- red tape
- self-serving
- selfish
- sensationalists
- shallow
- shame
- sick
- spend(ing)
- stagnation
- status quo
- steal
- taxes
- they/them
- threaten
- traitors
- unionized
- urgent (cy)
- waste
- welfare
|
Yes, speaking like Newt—or Adolf Hitler or Joseph R. McCarthy—“takes years of practice.”
And to the dismay of both Republicans and Democrats, Donald Trump has learned his lessons well.
On May 27, 2016, conservative New York Times columnist David Brooks analyzed the use of insults by Republican Presidential front-runner Donald Trump. He did so with his counterpart, liberal syndicated columnist, Mark Shields, on The PBS Newshour.
DAVID BROOKS: “Trump, for all his moral flaws, is a marketing genius. And you look at what he does. He just picks a word and he attaches it to a person. Little Marco [Rubio], Lyin’ Ted [Cruz], Crooked Hillary [Clinton].
“And that’s a word. And that’s how marketing works. It’s a simple, blunt message, but it gets under.
“It sticks, and it diminishes. And so it has been super effective for him, because he knows how to do that. And she [Hillary Clinton] just comes with, ‘Oh, he’s divisive.’
“These are words that are not exciting people. And her campaign style has gotten, if anything…a little more stagnant and more flat.”

Donald Trump
MARK SHIELDS: “Donald Trump gratuitously slandered Ted Cruz’s wife. He libeled Ted Cruz’s father for being potentially part of Lee Harvey Oswald’s assassination of the president of the United States, suggesting that he was somehow a fellow traveler in that.
“This is a libel. You don’t get over it….”
Hillary Clinton wasn’t the only Presidential candidate who proved unable to cope with Trump’s gift for insult. His targets—and insults—included:
- Former Texas Governor Rick Perry: “Wears glasses to seem smart.”
- Former Florida Governor Jeb Bush: “Low Energy Jeb.”
- Vermont U.S. Senator Bernie Sanders: “Crazy Bernie.”
- Ohio Governor John Kasich: “Mathematically dead and totally desperate.”
Trump has reserved his most insulting words for women. For example:
- Carly Fiorina, his Republican primary competitor: “Look at that face. Would anyone vote for that?”
- Megyn Kelly, Fox News reporter: “You could see there was blood coming out of her eyes. Blood coming out of her wherever.”
- California Rep. Maxine Waters: “An extremely low IQ person.”
- Speaker of the House Nancy Pelosi: “MS-13 Lover Nancy Pelosi.”
Only one candidate has shown the ability to rattle Trump: Massachusetts Senator Elizabeth Warren.
As Mark Shields noted on The PBS Newshour.
“Elizabeth Warren gets under Donald Trunp’s skin. And I think she’s been the most effective adversary. I think she’s done more to unite the Democratic party than either Hillary Clinton or Bernie Sanders.
“I mean, she obviously—he can’t stay away from her. He is tweeting about her.”
And David Brooks offered: “And so the tactics…is either you do what Elizabeth Warren has done, like full-bore negativity, that kind of [get] under the skin, or try to ridicule him and use humor.”
A May 12, 2016 story on CNN—“Elizabeth Warren Gives Trump a Dose of His Own Medicine on Twitter”—noted: “Whenever Trump criticizes her, Warren fires right back at him, sometimes twice as hard.”
2016 PRESIDENTIAL CAMPAIGN, 2016 PRESIDENTIAL ELECTION, 2020 PRESIDENTIAL ELECTION, ABC NEWS, ADOLF HITLER, ALTERNET, AMERICABLOG, AP, BABY BOOMER RESISTANCE, BARACK OBAMA, BERNIE SANDERS, BUZZFEED, CBS NEWS, CNN, COMMUNISM, CROOKS AND LIARS, DAILY KOZ, DAVID BROOKS, DAVID HALBERSTAM, DEMOCRATIC PARTY, DEMOCRATS, DONALD TRUMP, ELIZABETH WARREN, FACEBOOK, FIVETHIRTYEIGHT, HELEN GAHAGAN DOUGLAS, HILLARY CLINTON, HITLER, JEB BUSH, JOHN KASICH, JOSEPH MCCARTHY, JOSEPH R. MCCARTHY, LANGUAGE, LIBERALS, MARCO RUBIO, MARK SHIELDS, MITCH MCCONNELL, MOTHER JONES, MOVEON, MSNBC, NATO, NBC NEWS, NEWSWEEK, NEWT GINGRICH, NOCCOLO MACHIAVELLI, NPR, OBAMA GIRL VIDEO, PBS NEWSHOUR, POLITICO, POLITICUSUSA, RAND PAUL, RAW STORY, REPUBLICAN PARTY, REPUBLICANS, REUTERS, RICHARD NIXON, RICK PERRY, RUSSIA, SALON, SATIRE, SEATTLE TIMES, SLANDER, SLATE, STEPHEN COLBERT, STORMY DANIELS, TALKING POINTS MEMO, TED CRUZ, THE ATLANTIC, THE CHICAGO SUN-TIMES, THE CHICAGO TRIBUNE, THE DAILY BEAST, THE DAILY BLOG, THE GUARDIAN, THE HILL, THE HUFFINGTON POST, THE LOS ANGELES TIMES, THE NATION, THE NEW YORK TIMES, THE PRINCE, THE WASHINGTON POST, THINKPROGRESS, TIME, TREVOR NOAH, TRUTHDIG, TWITTER, U.S. NEWS & WORLD REPORT, UPI, USA TODAY, VLADIMIR PUTIN
In Bureaucracy, History, Politics, Social commentary on December 4, 2019 at 12:42 am
In 1996, Newt Gingrich, then Republican Speaker of the House of Representatives, wrote a memo that encouraged Republicans to “speak like Newt.”
Entitled “Language: A Key Mechanism of Control,” it urged Republicans to attack Democrats with such words as “corrupt,” “selfish,” “destructive,” “hypocrisy,” “liberal,” “sick,” and “traitors.”

Newt Gingrich
Even worse, Gingrich encouraged the news media to disseminate such accusations. Among his suggestions:
- “Fights make news.”
- Create a “shield issue” to deflect criticism: “A shield issue is, just, you know, your opponent is going to attack you as lacking compassion. You better…show up in the local paper holding a baby in the neonatal center.”
In the memo, Gingrich advised:
“….In the video “We are a Majority,” Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning.
“As the tapes have been used in training sessions across the country and mailed to candidates we have heard a plaintive plea: ‘I wish I could speak like Newt.’
“That takes years of practice. But, we believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases….
“This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media.
“The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.”
Here is the list of words Gingrich urged his followers to use in describing “the opponent, their record, proposals and their party”:
- abuse of power
- anti- (issue): flag, family, child, jobs
- betray
- bizarre
- bosses
- bureaucracy
- cheat
- coercion
- “compassion” is not enough
- collapse(ing)
- consequences
- corrupt
- corruption
- criminal rights
- crisis
- cynicism
- decay
- deeper
- destroy
- destructive
- devour
- disgrace
- endanger
- excuses
- failure (fail)
- greed
- hypocrisy
- ideological
- impose
- incompetent
- insecure
- insensitive
|
- intolerant
- liberal
- lie
- limit(s)
- machine
- mandate(s)
- obsolete
- pathetic
- patronage
- permissive attitude
- pessimistic
- punish (poor …)
- radical
- red tape
- self-serving
- selfish
- sensationalists
- shallow
- shame
- sick
- spend(ing)
- stagnation
- status quo
- steal
- taxes
- they/them
- threaten
- traitors
- unionized
- urgent (cy)
- waste
- welfare
|
Yes, speaking like Newt—or Adolf Hitler or Joseph R. McCarthy—“takes years of practice.”
And to the dismay of both Republicans and Democrats, Donald Trump has learned his lessons well.
On May 27, 2016, conservative New York Times columnist David Brooks analyzed the use of insults by Republican Presidential front-runner Donald Trump. He did so with his counterpart, liberal syndicated columnist, Mark Shields, on The PBS Newshour.
“Trump, for all his moral flaws, is a marketing genius. And you look at what he does. He just picks a word and he attaches it to a person. Little Marco [Rubio], Lyin’ Ted [Cruz], Crooked Hillary [Clinton].
“And that’s a word. And that’s how marketing works. It’s a simple, blunt message, but it gets under.
“It sticks, and it diminishes. And so it has been super effective for him, because he knows how to do that. And she [Hillary Clinton] just comes with, ‘Oh, he’s divisive.’
“These are words that are not exciting people. And her campaign style has gotten, if anything…a little more stagnant and more flat.”

Donald Trump
MARK SHIELDS: “Donald Trump gratuitously slandered Ted Cruz’s wife. He libeled Ted Cruz’s father for being potentially part of Lee Harvey Oswald’s assassination of the president of the United States, suggesting that he was somehow a fellow traveler in that.
“This is a libel. You don’t get over it….”
Hillary Clinton wasn’t the only Presidential candidate who proved unable to cope with Trump’s gift for insult. His targets—and insults—included:
- Former Texas Governor Rick Perry: “Wears glasses to seem smart.”
- Former Florida Governor Jeb Bush: “Low Energy Jeb.”
- Vermont U.S. Senator Bernie Sanders: “Crazy Bernie.”
- Ohio Governor John Kasich: “Mathematically dead and totally desperate.”
Trump has reserved his most insulting words for women. For example:
- Carly Fiorina, his Republican primary competitor: “Look at that face. Would anyone vote for that?”
- Megyn Kelly, Fox News reporter: “You could see there was blood coming out of her eyes. Blood coming out of her wherever.”
- California Rep. Maxine Waters: “An extremely low IQ person.”
- Speaker of the House Nancy Pelosi: “MS-13 Lover Nancy Pelosi.”
Only one candidate has shown the ability to rattle Trump: Massachusetts Senator Elizabeth Warren.
As Mark Shields noted on The PBS Newshour.
“Elizabeth Warren gets under Donald Trunp’s skin. And I think she’s been the most effective adversary. I think she’s done more to unite the Democratic party than either Hillary Clinton or Bernie Sanders.
“I mean, she obviously—he can’t stay away from her. He is tweeting about her.”
And David Brooks offered: “And so the tactics…is either you do what Elizabeth Warren has done, like full-bore negativity, that kind of [get] under the skin, or try to ridicule him and use humor.”
A May 12, 2016 story on CNN—“Elizabeth Warren Gives Trump a Dose of His Own Medicine on Twitter”—noted: “Whenever Trump criticizes her, Warren fires right back at him, sometimes twice as hard.”
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In History, Humor, Politics, Social commentary, Uncategorized on January 1, 2018 at 12:10 am
On June 8, 2010, newspapers around the world headlined the latest triumph of Politically Correct language.
The Israeli government had apologized for circulating a video parodying the lyrics of Michael Jackson’s hit, “We Are the World.” Its purpose: To mock terrorists from the Gaza flotilla smuggling arms into Gaza.
In early June, 2010, six Hamas ships set out in defiance of the Israel’s blockade of Gaza. One of those ships, the Mavi Marmara, suffered nine casualties during a subsequent Israeli raid on the flotilla.
In the video, Israelis dressed up as terrorists offer their own take on the incident through song.

Among its lyrics:
We’ll make the world
Abandon reason.
We’ll make them all believe that the Hamas
Is Momma Theresa.
We are peaceful travelers
We’re waving our own knives.
The truth will never find its way to your TV.
Click here: The Flotilla Choir Presents We Con The World – YouTube
The Israeli Government Press Office distributed footage of the music video to foreign journalists on June 4, but then sent an apology to reporters just hours later, insisting it had been an accident.
“The contents of the video in no way represent the official policy of either the Government Press Office or of the State of Israel,” Israel’s Government Press Office later told CNN.
But the retraction did not stop “We Con the World” from becoming an Internet hit, getting over three million views in less than a week
By issuing such an apology the Israeli government forfeited a vital weapon in its ongoing struggle for not simply sovereignty but survival: Ridicule.
Every great tyrant has feared the laughter of his enemies. For that reason, the Roman Emperor Augustus banished the satirical poet, Ovid, from Rome and the KGB worked overtime to suppress anti-Communist jokes.

It’s clear that Israeli bureaucrats—like American ones—have caught the Political Correctness disease, where even the most criminally depraved are off-limits as targets for satire.
During most of the eight-year Presidency of Bill Clinton, the State Department applied the “rogue state” moniker to nations like Iran, Iraq and North Korea.
In a 1994 lecture, Madeleine Albright, then U.S. ambassador to the United Nations, defined a rogue state as one that actively tried to undermine the international system.
But in 2000, the State Department declared that it would no longer refer to such nations as “rogues.” Instead, they would now be referred to as “states of concern.”
“Rogue,” said a State Department spokesman, was “inflammatory,” and might hamper the efforts of the United States to reach agreements with its sworn enemies.
In short, it’s become Politically Incorrect to refer to even our sworn enemies as enemies.
As Steven Emerson, president of the Investigative Project on Terrorism (IPT) puts it: “If you can’t name your enemy, how can you defeat him?”
During World War 11, GIs—and their commanders—routinely referred to German soldiers as “Krauts.” Japanese soldiers were universally referred to as “Japs.”
Throughout the Vietnam war, North Vietnamese troops were called “gooks,” “dinks” and “Charlie.” During the 1991 Gulf War, American soldiers called Iraqi soldiers “ragheads.”
Admittedly, that’s not the sort of language to use in polite company.
But there is nothing polite about war, and it’s unrealistic to expect those whose lives could be snuffed out at any moment to be Politically Correct in talking about deadly enemies.
The United States has been at war with Islamic nations since September 11, 2001. But terms such as “jihadist,” “jihadi” and “mujahedeen” are now officially forbidden by the Pentagon.
So is “Islamofascism,” a term often used to describe Islamic aggression against other countries—especially non-Muslim ones.
Similarly, the American government now seeks to impose the same Political Correctness restrictions on how to refer to daily invasions of its sovereign borders.
“Illegal alien” is taboo—although totally accurate. An “alien” is defined as “a foreigner, especially one who is not a naturalized citizen of the country where they are living.”
And a foreigner who violates another country’s immigration laws is in that country illegally.
“Undocumented immigrant” is the new fashionable term to be used by all federal agents charged with enforcing Anmerica’s immigration laws.
Liberals feel that this sounds nicer, and won’t offend our “little brown brothers” south of the Rio Grande.
“Undocumented immigrant” makes it seem as though the mass violations of America’s national border are no big deal. You might even think the illegal alien simply lost his legal papers while sneaking across the border.
More than 500 years ago, Niccolo Machiavelli, the father of modern political science, laid out the guidelines for effective propaganda. In his notorious book, The Prince, he wrote:
…Men in general judge more by the eyes than by the hands, for every one can see, but very few have to feel. Everyone sees what you appear to be, few feel what you are….
Apparently, many people in government are now convinced: If you don’t admit there is a problem, the problem doesn’t exist.
2012 ELECTION, 2016 ELECTION, 2016 PRESIDENTIAL RACE, ABC NEWS, ADOLF HITLER, ADULTERY, CBS NEWS, CNN, DONALD TRUMP, FACEBOOK, HOUSE OF REPRESENTATIVES, HUMOR, JOHN KING, JOSEPH MCCARTHY, LANGUAGE, MARIANNE GINTHER, NBC NEWS, NEWT GINGRICH, OPEN MARRIAGE, REPUBLICANS, RICK SANTORUM, RON PAUL, SECRETARY OF STATE, SOUTH CROLINA PRIMARY, SPEAKER OF THE HOUSE, THE CHICAGO SUN-TIMES, THE CHICAGO TRIBUNE, THE LOS ANGELES TIMES, THE NEW YORK TIMES, THE WASHINGTON POST, TWITTER, USA TODAY
In Bureaucracy, History, Politics, Social commentary on November 15, 2016 at 12:09 am
Even so every good tree bringeth forth good fruit; but a corrupt tree bringeth forth evil fruit. A good tree cannot bring forth evil fruit, neither can a corrupt tree bring forth good fruit.
Every tree that bringeth not forth good fruit is hewn down, and cast into the fire. Wherefore by their fruits ye shall know them.
—Matthew 7: 17-20
Meet the Gingrich Twins: Good Newt and Bad Newt.
Both served as Speaker of the House of Representatives from 1995 to 1999.
Both ran–unsuccessfully–for President in 2012.
Both are again seeking power in 2016–as President-elect Donald Trump’s pick for Secretary of State.
And both also have much to teach America about the effective–and unscrupulous–use of language as used by ambitious, ruthless politicians.
Here’s how Good Newt responded to a question by CNN Moderator John King during the GOP Presidential debate at Charleston, South Carolina, on January 19, 2012:

Newt Gingrich, once again giving “the finger” to America
King: “As you know, your ex-wife [Marianne Ginther] gave an interview to ABC News and another interview with The Washington Post.
“And this story has now gone viral on the internet. In it, she says that you came to her in 1999, at a time when you were having an affair. She says you asked her, sir, to enter into an open marriage. Would you like to take some time to respond to that?”

Marianne Ginther
Good Newt: “No, but I will. I think the destructive, vicious, negative nature of much of much of the news media makes it harder to govern this country, harder to attract decent people to run for public office. And I am appalled that you would begin a presidential debate on a topic like that….
“To take an ex-wife and make it two days before the primary a significant question for a presidential campaign is as close to despicable as anything I can imagine….
“Every personal friend I have who knew us in that period said the story was false. We offered several of them to ABC to prove it was false.
“They weren’t interested because they would like to attack any Republican. They’re attacking the governor. They’re attacking me. I’m sure they’ll presently get around to Senator [Rick] Santorum and Congressman [Ron] Paul.”
Good Newt is “appalled” that anyone could stoop so low. He’s concerned not only for himself and his party, but the country.
Unfortunately, for Good Newt, he has an identical evil twin: Bad Newt. And sometimes people–especially Democrats–mistake one for the other.
It was Bad Newt who, as Speaker of the House of Representatives, wrote a 1996 memo that encouraged Republicans to “speak like Newt.”
Entitled “Language: A Key Mechanism of Control,” it urged Republicans to attack Democrats with such words as “corrupt,” “selfish,” “destructive,” “hypocrisy,” “liberal,” “sick,” and “traitors.”
Even worse, Bad Newt encouraged the news media to disseminate such accusations. Among his suggestions:
- “Fights make news.”
- Create a “shield issue” to deflect criticism: “A shield issue is, just, you know, your opponent is going to attack you as lacking compassion. You better…show up in the local paper holding a baby in the neonatal center.”
In the memo, Bad Newt advised:
“….In the video ‘We are a Majority,’ Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning.
“As the tapes have been used in training sessions across the country and mailed to candidates we have heard a plaintive plea: ‘I wish I could speak like Newt.’
“That takes years of practice. But, we believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases….
“This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media.
“The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.”
Here is the list of words Bad Newt urged his followers to use in describing “the opponent, their record, proposals and their party”:
- abuse of power
- anti- (issue): flag, family, child, jobs
- betray
- bizarre
- bosses
- bureaucracy
- cheat
- coercion
- “compassion” is not enough
- collapse(ing)
- consequences
- corrupt
- corruption
- criminal rights
- crisis
- cynicism
- decay
- deeper
- destroy
- destructive
- devour
- disgrace
- endanger
- excuses
- failure (fail)
- greed
- hypocrisy
- ideological
- impose
- incompetent
- insecure
- insensitive
|
- intolerant
- liberal
- lie
- limit(s)
- machine
- mandate(s)
- obsolete
- pathetic
- patronage
- permissive attitude
- pessimistic
- punish (poor …)
- radical
- red tape
- self-serving
- selfish
- sensationalists
- shallow
- shame
- sick
- spend(ing)
- stagnation
- status quo
- steal
- taxes
- they/them
- threaten
- traitors
- unionized
- urgent (cy)
- waste
- welfare
|
Yes, speaking like Newt–or Adolf Hitler or Joseph McCarthy–“takes years of practice.”
So you can understand why Good Newt hates being mistaken for his evil twin, Bad Newt.
Unfortunately, they look–and sound–so alike it’s impossible to tell them apart.
But since they’re both 73, perhaps one day soon we’ll find out which one we’re left with–Good Newt or Bad Newt.
Unless, of course, they both drop off at the same time. Then we will never know which was which.
It’s definitely a mystery worth living with.
2012 ELECTION, 2016 ELECTION, 2016 PRESIDENTIAL RACE, ABC NEWS, ADOLF HITLER, ADULTERY, CBS NEWS, CNN, DONALD TRUMP, FACEBOOK, HUMOR, JOSEPH MCCARTHY, LANGUAGE, NBC NEWS, NEWT GINGRICH, OPEN MARRIAGE, REPUBLICANS, SOUTH CROLINA PRIMARY, THE CHICAGO SUN-TIMES, THE CHICAGO TRIBUNE, THE LOS ANGELES TIMES, THE NEW YORK TIMES, THE WASHINGTON POST, TWITTER, USA TODAY
In Bureaucracy, History, Politics, Social commentary on May 27, 2016 at 12:08 am
Even so every good tree bringeth forth good fruit; but a corrupt tree bringeth forth evil fruit. A good tree cannot bring forth evil fruit, neither can a corrupt tree bring forth good fruit.
Every tree that bringeth not forth good fruit is hewn down, and cast into the fire. Wherefore by their fruits ye shall know them.
—Matthew 7: 17-20
Meet the Gingrich Twins: Good Newt and Bad Newt.
Both of them ran–unsuccessfully–for President in 2012. And both of them are seeking power in 2016–as Donald Trump’s pick for Vice President.
Both of them also have much to teach America about the effective–and unscrupulous–use of language.as used by ambitious, ruthless politicians.
Here’s how Good Newt responded to a question by CNN Moderator John King during the GOP Presidential debate at Charleston, South Carolina, on January 19, 2012:

Newt Gingrich, once again giving “the finger” to America
King: “As you know, your ex-wife gave an interview to ABC News and another interview with The Washington Post.
“And this story has now gone viral on the internet. In it, she says that you came to her in 1999, at a time when you were having an affair. She says you asked her, sir, to enter into an open marriage. Would you like to take some time to respond to that?”
Good Newt: “No, but I will. I think the destructive, vicious, negative nature of much of much of the news media makes it harder to govern this country, harder to attract decent people to run for public office. And I am appalled that you would begin a presidential debate on a topic like that….
“To take an ex-wife and make it two days before the primary a significant question for a presidential campaign is as close to despicable as anything I can imagine….
“Every personal friend I have who knew us in that period said the story was false. We offered several of them to ABC to prove it was false.
“They weren’t interested because they would like to attack any Republican. They’re attacking the governor. They’re attacking me. I’m sure they’ll presently get around to Senator Santorum and Congressman Paul.”
Good Newt is “appalled” that anyone could stoop so low. He’s concerned not only for himself and his party, but the country.
Unfortunately, for Good Newt, he has an identical evil twin: Bad Newt. And sometimes people–especially Democrats–mistake one for the other.
It was Bad Newt who, as Speaker of the House of Representatives, wrote a 1996 memo that encouraged Republicans to “speak like Newt.”
Entitled “Language: A Key Mechanism of Control,” it urged Republicans to attack Democrats with such words as “corrupt,” “selfish,” “destructive,” “hypocrisy,” “liberal,” “sick,” and “traitors.”
Even worse, Bad Newt encouraged the news media to disseminate such accusations. Among his suggestions:
- “Fights make news.”
- Create a “shield issue” to deflect criticism: “A shield issue is, just, you know, your opponent is going to attack you as lacking compassion. You better…show up in the local paper holding a baby in the neonatal center.”
In the memo, Bad Newt advised:
“….In the video ‘We are a Majority,’ Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning.
“As the tapes have been used in training sessions across the country and mailed to candidates we have heard a plaintive plea: ‘I wish I could speak like Newt.’
“That takes years of practice. But, we believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases….
“This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media.
“The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.”
Here is the list of words Bad Newt urged his followers to use in describing “the opponent, their record, proposals and their party”:
- abuse of power
- anti- (issue): flag, family, child, jobs
- betray
- bizarre
- bosses
- bureaucracy
- cheat
- coercion
- “compassion” is not enough
- collapse(ing)
- consequences
- corrupt
- corruption
- criminal rights
- crisis
- cynicism
- decay
- deeper
- destroy
- destructive
- devour
- disgrace
- endanger
- excuses
- failure (fail)
- greed
- hypocrisy
- ideological
- impose
- incompetent
- insecure
- insensitive
|
- intolerant
- liberal
- lie
- limit(s)
- machine
- mandate(s)
- obsolete
- pathetic
- patronage
- permissive attitude
- pessimistic
- punish (poor …)
- radical
- red tape
- self-serving
- selfish
- sensationalists
- shallow
- shame
- sick
- spend(ing)
- stagnation
- status quo
- steal
- taxes
- they/them
- threaten
- traitors
- unionized
- urgent (cy)
- waste
- welfare
|
Yes, speaking like Newt–or Adolf Hitler or Joseph McCarthy–“takes years of practice.”
So you can understand why Good Newt hates being mistaken for his evil twin, Bad Newt.
Unfortunately, they look–and sound–so alike it’s impossible to tell them apart.
But since they’re both 72, perhaps one day soon we’ll find out which one we’re left with–Good Newt or Bad Newt.
Unless, of course, they both drop off at the same time. Then we will never know which was which.
It’s definitely a mystery worth living with.
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In Bureaucracy, History, Politics, Social commentary on February 2, 2015 at 12:09 am
Even so every good tree bringeth forth good fruit; but a corrupt tree bringeth forth evil fruit. A good tree cannot bring forth evil fruit, neither can a corrupt tree bring forth good fruit.
Every tree that bringeth not forth good fruit is hewn down, and cast into the fire. Wherefore by their fruits ye shall know them.
—Matthew 7: 17-20
Meet the Gingrich Twins: Good Newt and Bad Newt.
Both of them ran–unsuccessfully–for President in 2012. And both of them plan to again seek the Oval Office in 2016.
Both of them also have much to teach America about the effective–and unscrupulous–use of language.as used by ambitious, ruthless politicians.
Here’s how Good Newt responded to a question by CNN Moderator John King during the GOP Presidential debate at Charleston, South Carolina, on January 19, 2012:

Newt Gingrich, once again giving “the finger” to America
King: As you know, your ex-wife gave an interview to ABC News and another interview with The Washington Post.
And this story has now gone viral on the internet. In it, she says that you came to her in 1999, at a time when you were having an affair. She says you asked her, sir, to enter into an open marriage. Would you like to take some time to respond to that?
Good Newt: No, but I will. I think the destructive, vicious, negative nature of much of the news media makes it harder to govern this country, harder to attract decent people to run for public office. And I am appalled that you would begin a presidential debate on a topic like that….
To take an ex-wife and make it two days before the primary a significant question for a presidential campaign is as close to despicable as anything I can imagine….
Every personal friend I have who knew us in that period said the story was false. We offered several of them to ABC to prove it was false.
They weren’t interested because they would like to attack any Republican. They’re attacking the governor. They’re attacking me. I’m sure they’ll presently get around to Senator Santorum and Congressman Paul.
Good Newt is “appalled” that anyone could stoop so low. He’s concerned not only for himself and his party, but the country.
Unfortunately, for Good Newt, he has an identical evil twin: Bad Newt. And sometimes people–especially Democrats–mistake one for the other.
It was Bad Newt who, as Speaker of the House of Representatives, wrote a 1996 memo that encouraged Republicans to “speak like Newt.”
Entitled “Language: A Key Mechanism of Control,” it urged Republicans to attack Democrats with such words as “corrupt,” “selfish,” “destructive,” “hypocrisy,” “liberal,” “sick,” and “traitors.”
Even worse, Bad Newt encouraged the news media to disseminate such accusations. Among his suggestions:
- “Fights make news.”
- Create a “shield issue” to deflect criticism: “A shield issue is, just, you know, your opponent is going to attack you as lacking compassion. You better…show up in the local paper holding a baby in the neonatal center.”
In the memo, Bad Newt advised:
“….In the video “We are a Majority,” Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning.
As the tapes have been used in training sessions across the country and mailed to candidates we have heard a plaintive plea: ‘I wish I could speak like Newt.’
“That takes years of practice. But, we believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases….
“This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media.
“The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.”
Here is the list of words Bad Newt urged his followers to use in describing “the opponent, their record, proposals and their party”:
- abuse of power
- anti- (issue): flag, family, child, jobs
- betray
- bizarre
- bosses
- bureaucracy
- cheat
- coercion
- “compassion” is not enough
- collapse(ing)
- consequences
- corrupt
- corruption
- criminal rights
- crisis
- cynicism
- decay
- deeper
- destroy
- destructive
- devour
- disgrace
- endanger
- excuses
- failure (fail)
- greed
- hypocrisy
- ideological
- impose
- incompetent
- insecure
- insensitive
|
- intolerant
- liberal
- lie
- limit(s)
- machine
- mandate(s)
- obsolete
- pathetic
- patronage
- permissive attitude
- pessimistic
- punish (poor …)
- radical
- red tape
- self-serving
- selfish
- sensationalists
- shallow
- shame
- sick
- spend(ing)
- stagnation
- status quo
- steal
- taxes
- they/them
- threaten
- traitors
- unionized
- urgent (cy)
- waste
- welfare
|
Yes, speaking like Newt–or Adolf Hitler or Joseph McCarthy–“takes years of practice.”
So you can understand why Good Newt hates being mistaken for his evil twin, Bad Newt.
Unfortunately, they look–and sound–so alike it’s impossible to tell them apart.
But since they’re both 71, perhaps one day soon we’ll find out which one we’re left with–Good Newt or Bad Newt.
Unless, of course, they both drop off at the same time. Then we will never know which was which.
It’s definitely a mystery worth living with.
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A LESSON FOR DEMOCRATS: WORDS CAN BE WEAPONS: PART TWO (END)
In Bureaucracy, History, Humor, Politics, Social commentary on September 11, 2025 at 12:10 amPulitzer-Prize winning author David Halberstam summed up the effectiveness of 1950s Republicans’ smear tactics in his monumental 1972 study of the origins of the Vietnam War, The Best and the Brightest:
“But if they did not actually stick, and they did not, [Joseph McCarthy’s] charges had an equally damaging effect: They poisoned. Where there was smoke, there must be fire. He wouldn’t be saying these things [voters reasoned] unless there was something to it.”
Joseph McCarthy
As a whole, Democrats have proven indifferent to or ignorant of the power of effective language.
Donald Trump solicited Russian Communist aid to win the Presidency in 2016 and Chinese Communist aid to retain it in 2020.
Yet Democrats refused to directly accuse him of treason, as in:
The Kremlin
Similarly, the news media has not dared state the obvious: That Trump moved boxes of classified documents to his Mar-a-Lago estate to sell them to America’s enemies in exchange for huge sums to pay his upcoming legal bills.
During the COVID-19 pandemic, Trump repeatedly lied about its lethality and opposed the use of masks and social distancing to combat it. As a result, 400,000 Americans had died by the time he left office.
Yet no Democrat has dared label him “Coronavirus-in-Chief.”
Nor has the news media directly held him accountable for those deaths.
Tyrants are conspicuously vulnerable to ridicule. Yet in this YouTube-obsessed age, Democrats have proven unable or unwilling to make use of this powerful weapon.
For example, Trump’s well-established “bromance” with Vladimir Putin could be turned into a parody of the famous song, “Johnny B. Good”:
Way back inside the Kremlin where the lights glow red
There ruled a man named Putin who would poison you dead.
He came up with a plan to make his Russia great
And all it took was bribes and Republican hate.
And Trumpy was a man who couldn’t read or spell
But he could sell out his land just like he’s ringing a bell.
Many of Trump’s fiercest defenders in the House and Senate have taken “campaign contributions” (i.e., bribes) from Russian oligarchs linked to Putin. They could be pointedly attacked by turning the Muppet song, “The Rainbow Connection,” into “The Russian Connection.”
Why are there so many tales about Russians
And Right-wingers taking bribes?
Russians are Commies and have lots of rubles
For traitors with something to hide.
So I’ve been told and some choose to believe it
It’s clear as the old KGB.
Someday we’ll find it
The Russian Connection—
The bribers, the traitors—you’ll see.
Kristi Noem, Trump’s Secretary of the Department of Homeland Security, became infamous in 2024 for bragging about shooting her 14-month-old wirehair pointer, “Cricket.” A parody of Marty Robbins’ hit “Big Iron” could easily be turned into a musical indictment of animal cruelty:
Now the woman started talking
Made it plain to folks around
Was a South Dakota Governor
Wouldn’t be too long in town.
She came here to take a doggie
On a hunt or shoot it dead.
And she said it didn’t matter
She was after Cricket’s head—
After Cricket’s head.
A continuing theme among Republican politicians is that they are paragons of religious virtue, while Democrats are champions of Satan.
Yet Democrats have done nothing to publicize such truths as:
Most Americans don’t follow political news closely—and know nothing of such revelations.
Moreover, Democrats need to repeatedly advertise such facts—to counter Republicans’ constant claims of being the moral arbiters of America. And this needs to be done through major advertising campaigns on TV—where most Americans get their news about politics.
Throughout 2016, liberals celebrated on Facebook and Twitter the “certain” Presidency of former First Lady Hillary Clinton. They were cheered on by First Lady Michelle Obama’s naive advice on political tactics: “When they go, we go high.”
Meanwhile, Donald Trump planned to subvert the 2016 election by Russian Intelligence agents and millions of Russian trolls flooding the Internet with legitimately fake news.
History has proven which tactics proved superior.
It’s long past time for Democrats to accept that they—and the country’s democratic traditions—are engaged in a death-match with their Republican opponents.
Only certain defeat is guaranteed by adhering to Marquis of Queensbury when your enemy is using brass knuckles.
For Democrats to win elective victories and preserve America’s democratic traditions, they must find their own George Pattons to confront the Waffen-SS generals among Republican ranks.
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