bureaucracybusters

BY THEIR FRUITS–AND LANGUAGE–YE SHALL KNOW THEM

In Bureaucracy, History, Politics, Social commentary on May 27, 2016 at 12:08 am

Even so every good tree bringeth forth good fruit; but a corrupt tree bringeth forth evil fruit.  A good tree cannot bring forth evil fruit, neither can a corrupt tree bring forth good fruit. 

Every tree that bringeth not forth good fruit is hewn down, and cast into the fire.  Wherefore by their fruits ye shall know them.

—Matthew 7: 17-20

Meet the Gingrich Twins: Good Newt and Bad Newt.

Both of them ran–unsuccessfully–for President in 2012. And both of them are seeking power in 2016–as Donald Trump’s pick for Vice President.

Both of them also have much to teach America about the effective–and unscrupulous–use of language.as used by ambitious, ruthless politicians.

Here’s how Good Newt responded to a question by CNN Moderator John King during the GOP Presidential debate at Charleston, South Carolina, on January 19, 2012:

Newt Gingrich, once again giving “the finger” to America

King: “As you know, your ex-wife gave an interview to ABC News and another interview with The Washington Post.

“And this story has now gone viral on the internet. In it, she says that you came to her in 1999, at a time when you were having an affair.  She says you asked her, sir, to enter into an open marriage. Would you like to take some time to respond to that?”

Good Newt: No, but I will. I think the destructive, vicious, negative nature of much of much of the news media makes it harder to govern this country, harder to attract decent people to run for public office. And I am appalled that you would begin a presidential debate on a topic like that….

“To take an ex-wife and make it two days before the primary a significant question for a presidential campaign is as close to despicable as anything I can imagine….

“Every personal friend I have who knew us in that period said the story was false. We offered several of them to ABC to prove it was false.

“They weren’t interested because they would like to attack any Republican. They’re attacking the governor. They’re attacking me. I’m sure they’ll presently get around to Senator Santorum and Congressman Paul.”

Good Newt is “appalled” that anyone could stoop so low. He’s concerned not only for himself and his party, but the country.

Unfortunately, for Good Newt, he has an identical evil twin: Bad Newt. And sometimes people–especially Democrats–mistake one for the other.

It was Bad Newt who, as Speaker of the House of Representatives, wrote a 1996 memo that encouraged Republicans to “speak like Newt.”

Entitled “Language: A Key Mechanism of Control,” it urged Republicans to attack Democrats with such words as “corrupt,” “selfish,” “destructive,” “hypocrisy,” “liberal,” “sick,” and “traitors.”

Even worse, Bad Newt encouraged the news media to disseminate such accusations.  Among his suggestions:

  • “Fights make news.”
  • Create a “shield issue” to deflect criticism: “A shield issue is, just, you know, your opponent is going to attack you as lacking compassion.  You better…show up in the local paper holding a baby in the neonatal center.”

In the memo, Bad Newt advised:

“….In the video ‘We are a Majority,’ Language is listed as a key mechanism of control used by a majority party, along with Agenda, Rules, Attitude and Learning. 

“As the tapes have been used in training sessions across the country and mailed to candidates we have heard a plaintive plea: ‘I wish I could speak like Newt.’

“That takes years of practice. But, we believe that you could have a significant impact on your campaign and the way you communicate if we help a little. That is why we have created this list of words and phrases….

“This list is prepared so that you might have a directory of words to use in writing literature and mail, in preparing speeches, and in producing electronic media.

“The words and phrases are powerful. Read them. Memorize as many as possible. And remember that like any tool, these words will not help if they are not used.”

Here is the list of words Bad Newt urged his followers to use in describing “the opponent, their record, proposals and their party”:

  • abuse of power
  • anti- (issue): flag, family, child, jobs
  • betray
  • bizarre
  • bosses
  • bureaucracy
  • cheat
  • coercion
  • “compassion” is not enough
  • collapse(ing)
  • consequences
  • corrupt
  • corruption
  • criminal rights
  • crisis
  • cynicism
  • decay
  • deeper
  • destroy
  • destructive
  • devour
  • disgrace
  • endanger
  • excuses
  • failure (fail)
  • greed
  • hypocrisy
  • ideological
  • impose
  • incompetent
  • insecure
  • insensitive
  • intolerant
  • liberal
  • lie
  • limit(s)
  • machine
  • mandate(s)
  • obsolete
  • pathetic
  • patronage
  • permissive attitude
  • pessimistic
  • punish (poor …)
  • radical
  • red tape
  • self-serving
  • selfish
  • sensationalists
  • shallow
  • shame
  • sick
  • spend(ing)
  • stagnation
  • status quo
  • steal
  • taxes
  • they/them
  • threaten
  • traitors
  • unionized
  • urgent (cy)
  • waste
  • welfare

Yes, speaking like Newt–or Adolf Hitler or Joseph McCarthy–“takes years of practice.”

So you can understand why Good Newt hates being mistaken for his evil twin, Bad Newt.

Unfortunately, they look–and sound–so alike it’s impossible to tell them apart.

But since they’re both 72, perhaps one day soon we’ll find out which one we’re left with–Good Newt or Bad Newt.

Unless, of course, they both drop off at the same time. Then we will never know which was which.

It’s definitely a mystery worth living with.

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