On the May 27, 2016, edition of The PBS Newshour, conservative New York Times columnist David Brooks analyzed the use of insults by Republican Presidential front-runner Donald Trump.
“Trump, for all his moral flaws, is a marketing genius. And you look at what he does. He just picks a word and he attaches it to a person. Little Marco [Rubio], Lyin’ Ted [Cruz], Crooked Hillary [Clinton].
“And that’s a word. And that’s how marketing works. It’s a simple, blunt message, but it gets under.
“It sticks, and it diminishes. And so it has been super effective for him, because he knows how to do that. And she [Hillary Clinton] just comes with, ‘Oh, he’s divisive.’”
Donald Trump
Hillary Clinton wasn’t the only Presidential candidate who proved unable to cope with Trump’s gift for insult. His targets—and insults—included:
- Former Texas Governor Rick Perry: “Wears glasses to seem smart.”
- Former Florida Governor Jeb Bush: “Low Energy Jeb.”
- Vermont U.S. Senator Bernie Sanders: “Crazy Bernie.”
- Ohio Governor John Kasich: “Mathematically dead and totally desperate.”
Only one candidate has shown the ability to rattle Trump: Massachusetts Senator Elizabeth Warren.
As liberal syndicated columnist Mark Shields noted on The PBS Newshour.
“Elizabeth Warren gets under Donald Trunp’s skin. And I think she’s been the most effective adversary. I think she’s done more to unite the Democratic party than either Hillary Clinton or Bernie Sanders.”
Added David Brooks: “And so the tactics…is either you do what Elizabeth Warren has done, like full-bore negativity, that kind of [get] under the skin, or try to ridicule him and use humor.”
Words are weapons—or can be, if used properly.
Republicans learned this truth after World War II.
- Richard Nixon became a United States Senator by attacking Helen Gahagen Douglas as “the Pink Lady.”
- Senator Joseph R. McCarthy and other Red-baiting Republicans essentially paralyzed the Democratic party through such slanderous terms as “Comsymps,” “fellow-travelers” and “Fifth Amendment Communists.”
As a whole, Democrats have shown themselves indifferent to or ignorant of the power of effective language.
Many of them—such as former President Barack Obama—believe: “I’m not going to get into the gutter like my opponents.”
Thus, they take the “high ground” while their sworn Republican enemies undermine them via “smear and fear” tactics.
As far back as the early 1950s, slander-hurling Wisconsin U.S. Senator Joseph R. McCarthy demonstrated the effectiveness of such tactics. Wrote Pulitzer-Prize winning author David Halberstam, in his monumental study of the origins of the Vietnam War, The Best and the Brightest:
“But if they did not actually stick, and they did not, [McCarthy’s] charges had an equally damaging effect: They poisoned. Where there was smoke, there must be fire. He wouldn’t be saying these things [voters reasoned] unless there was something to it.”
Joseph McCarthy
President Donald J. Trump:
- Solicited aid from Russian Communists to win the Presidency in 2016;
- Solicited aid from Chinese Communists to retain it in 2020′
- Attacked countless Americans and world leaders—including those who preside over America’s NATO alliance.
Yet he has never dared criticize Russian dictator Vladimir Putin.
As a result, Democrats could legitimately refer to him as
- “TrumPutin”
- “Commissar-in-Chief”
- “Putin’s Poodle”
- “Red Donald”
- “Putin’s Puppet”
- “Trumpy Traitor.”
The Kremlin
But Trump got a free pass on treason from Democrats and news media alike.
Tyrants are conspicuously vulnerable to ridicule. Yet here, too, Democrats have proven unable or unwilling to make use of this powerful weapon.
In this YouTube-obsessed age, Democrats could effectively assail Trump with a series of ridiculing videos. For example, Trump’s well-established “bromance” with Putin could be turned into a parody of the famous Beatles’ song, “With a Little Help From My Friends”:
What do I do when the bank calls me in?
(Does it worry you to be in debt?)
How do I feel when I need rubles fast?
(Do you worry Vlad might say “Nyet”?)
No, I get by with a little help from my Vlad.
Mm, I can lie with a little help from my Vlad.
Mm, you’re gonna fry with a little help from my Vlad.
Many of Trump’s fiercest defenders in the House and Senate have taken “campaign contributions” (i.e., bribes) from Russian oligarchs. They could be pointedly attacked by turning the Muppet song, “The Rainbow Connection,” into “The Russian Connection.”
Trump has repeatedly shown that he doesn’t take well to ridicule. Admittedly, late-night comedians like Stephen Colbert and Trevor Noah have inflicted huge comic damage on Trump’s image and ego.
But it’s one thing for a professional comedian to serve up such barbs—and another for a major political party to do so through a series of blistering TV ads.
Humorists could easily provide the material. But it will take courage by the Democrats to use it.
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REPUBLICANS: “I DID IT (ADULTERY) FOR MY COUNTRY”
In Bureaucracy, History, Law, Politics, Social commentary on September 9, 2025 at 12:17 amOn July 10, Texas politics got a jolt: State Senator Angela Paxton announced that she had filed for divorce from her husband, Texas Attorney General Ken Paxton:
“Today, after 38 years of marriage, I filed for divorce on biblical grounds,” she wrote on X. “I believe marriage is a sacred covenant and I have earnestly pursued reconciliation. But in light of recent discoveries, I do not believe that it honors God or is loving to myself, my children, or Ken to remain in the marriage.”
By “recent discoveries,” she was referring to her husband’s adultery—as she had listed it as the “grounds for divorce” in her divorce filing.
“I move forward with complete confidence that God is always working everything together for the good of those who love Him and who are called according to His purpose,” she concluded.
Angela Paxton
Gage Skidmore from Surprise, AZ, United States of America, CC BY-SA 4.0 <https://creativecommons.org/licenses/by-sa/4.0>, via Wikimedia Commons
She and her husband had stopped living together since “on or about June 1, 2024.”
On X, Ken Paxton had a different take on the matter:
“After facing the pressures of countless political attacks and public scrutiny, Angela and I have decided to start a new chapter in our lives.”
Thus, he blamed his unfaithfulness on those he had antagonized and those—elected officials and the press—who had held him up to “public scrutiny.”
And it was Angela, not him, who decided to start “a new chapter” in their lives—by divorcing him.
“I could not be any more proud or grateful for the incredible family that God has blessed us with, and I remain committed to supporting our amazing children and grandchildren. I ask for your prayers and privacy at this time.”’
Apparently his gratitude for his “incredible family” didn’t prevent him from violating his marital oath.
As for his request for privacy: Paxton has declared all-out war on women seeking the right to abortion—not only denying them that right in Texas but seeking to deny them the right to obtain such freedom outside the state.
Ken Paxton
Gage Skidmore from Surprise, AZ, United States of America, CC BY-SA 2.0 <https://creativecommons.org/licenses/by-sa/2.0>, via Wikimedia Commons
Angela stood by him during his 2023 impeachment trial for corruption, but was not allowed to vote on any issues or participate on deliberations over whether to convict or acquit.
The Republican-dominated Senate voted to acquit him.
Angela Paxton seeks exclusive use and possession of their home in McKinney as well as financial support.
Paxton served in the Texas House of Representatives from 2003 to 2013. In 2013 he entered the Texas Senate and served until 2015. In 2014, he successfully ran for state Attorney General. He was re-elected to a second term in 2018 and a third term in 2022.
Long before Ken Paxton entered the ranks of Republican “family values” hypocrites, there was Newt Gingrich. Gingrich served as a member of the House of Representatives for Georgia’s sixth district, from 1972 to 1999.
Newt Gingrich
After serving as House Minority Whip (1989 – 1995) and leader of the House Republican Conference (1995 – 1999) he was elected Speaker of the House of Representatives in 1995 and served until 1999, when he resigned from Congress.
Gingrich rejected bipartisanship and damned Democrats as traitors and subversives. In 1996, he wrote a memo entitled “Language: A Key Mechanism of Control.” In this he urged Republicans to attack Democrats with such words as “corrupt,” “selfish,” “destructive,” “hypocrisy,” “liberal,” “sick,” and “traitors.”
He also encouraged the news media to disseminate such accusations.
Gingrich railed against President Bill Clinton for his adulterous tryst with White House intern Monica Lewinsky. But Gingrich had a secret: He was involved in an extramarital affair of his own.
He had cheated on his first wife, Jackie Battley, whom he had married in 1962 and divorced in 1981. He remarried his romantic partner, Marianne Ginther, in 1981. That union lasted until he met Callista Bisek, a House staffer more than 20 years younger. They married in 2000.
When his adulterous relationships became exposed, Gingrich had a ready explanation: “I did it for my country.”
Specifically, in a March 9, 2011 interview with the Christian Broadcasting Network, he said: “There’s no question at times of my life, partially driven by how passionately I felt about this country, that I worked far too hard and things happened in my life that were not appropriate.”
But for Gingrich—as for Paxton–there was an out: “I found that I felt compelled to seek God’s forgiveness. Not God’s understanding, but God’s forgiveness.”
Not change his adulterous behavior. Just ask forgiveness from an imaginary Sky Daddy.
But while Gingrich relished employing “the politics of personal destruction,” he quickly took offense when others raised questions about his immoral behavior.
In 2012, now a candidate for President, he attended the Republican debate in North Charleston, South Carolina. A CNN reporter asked him about the charge by his ex-wife, Marianne, that he had sought an open marriage.
Gingrich exploded: “I think the destructive, vicious, negative nature of much of the news media makes it harder to govern this country, harder to attract decent people to run for public office and I am appalled that you would begin a presidential debate on a topic like that!”
Gingrich’s self-righteousness didn’t win him the Presidency. On May 2, 2012, with $4 million in campaign debt, he officially withdrew from the presidential campaign.
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