On the May 27, 2016, edition of The PBS Newshour, conservative New York Times columnist David Brooks analyzed the use of insults by Republican Presidential front-runner Donald Trump.
“Trump, for all his moral flaws, is a marketing genius. And you look at what he does. He just picks a word and he attaches it to a person. Little Marco [Rubio], Lyin’ Ted [Cruz], Crooked Hillary [Clinton].
“And that’s a word. And that’s how marketing works. It’s a simple, blunt message, but it gets under.
“It sticks, and it diminishes. And so it has been super effective for him, because he knows how to do that. And she [Hillary Clinton] just comes with, ‘Oh, he’s divisive.’”
Donald Trump
Hillary Clinton wasn’t the only Presidential candidate who proved unable to cope with Trump’s gift for insult. His targets—and insults—included:
- Former Texas Governor Rick Perry: “Wears glasses to seem smart.”
- Former Florida Governor Jeb Bush: “Low Energy Jeb.”
- Vermont U.S. Senator Bernie Sanders: “Crazy Bernie.”
- Ohio Governor John Kasich: “Mathematically dead and totally desperate.”
Only one candidate has shown the ability to rattle Trump: Massachusetts Senator Elizabeth Warren.
As liberal syndicated columnist Mark Shields noted on The PBS Newshour.
“Elizabeth Warren gets under Donald Trunp’s skin. And I think she’s been the most effective adversary. I think she’s done more to unite the Democratic party than either Hillary Clinton or Bernie Sanders.”
Added David Brooks: “And so the tactics…is either you do what Elizabeth Warren has done, like full-bore negativity, that kind of [get] under the skin, or try to ridicule him and use humor.”
Words are weapons—or can be, if used properly.
Republicans learned this truth after World War II.
- Richard Nixon became a United States Senator by attacking Helen Gahagen Douglas as “the Pink Lady.”
- Senator Joseph R. McCarthy and other Red-baiting Republicans essentially paralyzed the Democratic party through such slanderous terms as “Comsymps,” “fellow-travelers” and “Fifth Amendment Communists.”
As a whole, Democrats have shown themselves indifferent to or ignorant of the power of effective language.
Many of them—such as former President Barack Obama—believe: “I’m not going to get into the gutter like my opponents.”
Thus, they take the “high ground” while their sworn Republican enemies undermine them via “smear and fear” tactics.
As far back as the early 1950s, slander-hurling Wisconsin U.S. Senator Joseph R. McCarthy demonstrated the effectiveness of such tactics. Wrote Pulitzer-Prize winning author David Halberstam, in his monumental study of the origins of the Vietnam War, The Best and the Brightest:
“But if they did not actually stick, and they did not, [McCarthy’s] charges had an equally damaging effect: They poisoned. Where there was smoke, there must be fire. He wouldn’t be saying these things [voters reasoned] unless there was something to it.”
Joseph McCarthy
President Donald J. Trump:
- Solicited aid from Russian Communists to win the Presidency in 2016;
- Solicited aid from Chinese Communists to retain it in 2020′
- Attacked countless Americans and world leaders—including those who preside over America’s NATO alliance.
Yet he has never dared criticize Russian dictator Vladimir Putin.
As a result, Democrats could legitimately refer to him as
- “TrumPutin”
- “Commissar-in-Chief”
- “Putin’s Poodle”
- “Red Donald”
- “Putin’s Puppet”
- “Trumpy Traitor.”
The Kremlin
But Trump got a free pass on treason from Democrats and news media alike.
Tyrants are conspicuously vulnerable to ridicule. Yet here, too, Democrats have proven unable or unwilling to make use of this powerful weapon.
In this YouTube-obsessed age, Democrats could effectively assail Trump with a series of ridiculing videos. For example, Trump’s well-established “bromance” with Putin could be turned into a parody of the famous Beatles’ song, “With a Little Help From My Friends”:
What do I do when the bank calls me in?
(Does it worry you to be in debt?)
How do I feel when I need rubles fast?
(Do you worry Vlad might say “Nyet”?)
No, I get by with a little help from my Vlad.
Mm, I can lie with a little help from my Vlad.
Mm, you’re gonna fry with a little help from my Vlad.
Many of Trump’s fiercest defenders in the House and Senate have taken “campaign contributions” (i.e., bribes) from Russian oligarchs. They could be pointedly attacked by turning the Muppet song, “The Rainbow Connection,” into “The Russian Connection.”
And Right-wingers taking bribes?
For traitors with something to hide.
And some choose to believe it.
It’s clear as the old KGB.
The bribers, the traitors–you’ll see.
Trump has repeatedly shown that he doesn’t take well to ridicule. Admittedly, late-night comedians like Stephen Colbert and Trevor Noah have inflicted huge comic damage on Trump’s image and ego.
But it’s one thing for a professional comedian to serve up such barbs—and another for a major political party to do so through a series of blistering TV ads.
Humorists could easily provide the material. But it will take courage by the Democrats to use it.
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WHAT REPUBLICANS KNOW AND DEMOCRATS DON’T: PART TWO (END)
In Bureaucracy, History, Politics, Social commentary on May 12, 2021 at 12:22 amOn the May 27, 2016, edition of The PBS Newshour, conservative New York Times columnist David Brooks analyzed the use of insults by Republican Presidential front-runner Donald Trump.
“Trump, for all his moral flaws, is a marketing genius. And you look at what he does. He just picks a word and he attaches it to a person. Little Marco [Rubio], Lyin’ Ted [Cruz], Crooked Hillary [Clinton].
“And that’s a word. And that’s how marketing works. It’s a simple, blunt message, but it gets under.
“It sticks, and it diminishes. And so it has been super effective for him, because he knows how to do that. And she [Hillary Clinton] just comes with, ‘Oh, he’s divisive.’”
Donald Trump
Hillary Clinton wasn’t the only Presidential candidate who proved unable to cope with Trump’s gift for insult. His targets—and insults—included:
Only one candidate has shown the ability to rattle Trump: Massachusetts Senator Elizabeth Warren.
As liberal syndicated columnist Mark Shields noted on The PBS Newshour.
“Elizabeth Warren gets under Donald Trunp’s skin. And I think she’s been the most effective adversary. I think she’s done more to unite the Democratic party than either Hillary Clinton or Bernie Sanders.”
Added David Brooks: “And so the tactics…is either you do what Elizabeth Warren has done, like full-bore negativity, that kind of [get] under the skin, or try to ridicule him and use humor.”
Words are weapons—or can be, if used properly.
Republicans learned this truth after World War II.
As a whole, Democrats have shown themselves indifferent to or ignorant of the power of effective language.
Many of them—such as former President Barack Obama—believe: “I’m not going to get into the gutter like my opponents.”
Thus, they take the “high ground” while their sworn Republican enemies undermine them via “smear and fear” tactics.
As far back as the early 1950s, slander-hurling Wisconsin U.S. Senator Joseph R. McCarthy demonstrated the effectiveness of such tactics. Wrote Pulitzer-Prize winning author David Halberstam, in his monumental study of the origins of the Vietnam War, The Best and the Brightest:
“But if they did not actually stick, and they did not, [McCarthy’s] charges had an equally damaging effect: They poisoned. Where there was smoke, there must be fire. He wouldn’t be saying these things [voters reasoned] unless there was something to it.”
Joseph McCarthy
President Donald J. Trump:
Yet he has never dared criticize Russian dictator Vladimir Putin.
As a result, Democrats could legitimately refer to him as
The Kremlin
But Trump got a free pass on treason from Democrats and news media alike.
Tyrants are conspicuously vulnerable to ridicule. Yet here, too, Democrats have proven unable or unwilling to make use of this powerful weapon.
In this YouTube-obsessed age, Democrats could effectively assail Trump with a series of ridiculing videos. For example, Trump’s well-established “bromance” with Putin could be turned into a parody of the famous Beatles’ song, “With a Little Help From My Friends”:
What do I do when the bank calls me in?
(Does it worry you to be in debt?)
How do I feel when I need rubles fast?
(Do you worry Vlad might say “Nyet”?)
No, I get by with a little help from my Vlad.
Mm, I can lie with a little help from my Vlad.
Mm, you’re gonna fry with a little help from my Vlad.
Many of Trump’s fiercest defenders in the House and Senate have taken “campaign contributions” (i.e., bribes) from Russian oligarchs. They could be pointedly attacked by turning the Muppet song, “The Rainbow Connection,” into “The Russian Connection.”
Trump has repeatedly shown that he doesn’t take well to ridicule. Admittedly, late-night comedians like Stephen Colbert and Trevor Noah have inflicted huge comic damage on Trump’s image and ego.
But it’s one thing for a professional comedian to serve up such barbs—and another for a major political party to do so through a series of blistering TV ads.
Humorists could easily provide the material. But it will take courage by the Democrats to use it.
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