There’s a reason why Republicans win so many elections—especially at the Presidential level.
Republicans learned long ago that most voters aren’t moved by appeals to their rationality. Instead, what counts with them is emotions.
And Republicans long ago became experts at appealing to these—especially the baser ones.
For Republicans, the Big Three are:
Hatred
Greed
Fear
Hatred: There can be no better example of a politician who has played successfully on the hatred of American voters than Donald Trump. If Barack Obama was the 2008 candidate of “Hope and Change,” then Trump was the 2016 candidate of “Hate and Fear.”
From June 15, 2015, when he launched his Presidential campaign, until October 24, 2016, Trump fired almost 4,000 angry, insulting tweets at 281 people and institutions that had somehow offended him.
Donald Trump
The New York Times needed two full pages of its print edition to showcase them.
Among his targets:
- Hillary Clinton
- The New York Times
- President Barack Obama
- CNN
- Actress Meryl Streep
- The Washington Post
- Singer Neil Young
- Democrats
- Actor Arnold Schwarzenegger
- Republicans
- Comedian John Oliver
- The State of New Jersey
- Beauty pageant contestants
Others he clearly delighted in insulting during the campaign included:
- Women
- Blacks
- Hispanics
- Asians
- Muslims
- The disabled
- Prisoners-of-war
Greed: On August 23, 2018, Trump, as President, offered additional evidence that he’s “not like other people.” He did so by giving an unprecedented reason why he shouldn’t be impeached: “I tell you what, if I ever got impeached, I think the market would crash, I think everybody would be very poor.”
White House Press Secretary Sarah Huckabee Sanders doubtless spoke for millions of Trump supporters when she said, on June 4, 2018:
“Since taking office, the President has strengthened American leadership, security, prosperity, and accountability. And as we saw from Friday’s jobs report, our economy is stronger, Americans are optimistic, and business is booming.”
Susan Page, Washington Bureau Chief for USA TODAY, summed up the popularity of the “Greed Appeal” to voters on the March 13 edition of “Washington Week in Review”:
“USA Today has conducted a poll about the economic concerns that are out there….And Congress—you’re seeing fear in this country about the economy.
“In fact, when we did this poll this week about how Americans’ lives have been affected by the Coronavirus, people expressed more concern about the economic and financial effect than they did about the health effect. And you know, that goes to why this matters so much to President Trump.
“How many voters have you talked to who said, you know, I don’t really like President Trump’s tweets, but I like what I see happening in my 401(k)? And when they look at their 401(k) this week, it may not look quite as bright as it did before.”
Fear: From the end of World War II in 1945 to the collapse of the Soviet Union in 1991, the Enemy of Choice for Republicans was the Communists.
Millions of Americans were so pathologically frightened by “The Red Menace” that any Democratic politician libeled as a “Communist,” “Comsymp,” “fellow traveler” was considered at least a potential traitor, if not an actual one.
Among the Republican politicians who rode to victory on a wave of Red hysteria: Richard Nixon and Joseph McCarthy
Even as late as 1992, President George H.W. Bush and the Republican establishment charged that Arkansas Governor Bill Clinton might be a KGB plant. Their evidence: During his tenure at Oxford University in 1969-70, Clinton had briefly visited Moscow—and thus might have been turned into a “Manchurian Candidate.”
After the collapse of the Soviet Union, Right-wingers had to settle for attacking their opponents as “liberals” and “soft on crime.” But these charges didn’t carry the same weight as “Communists” and “traitors.”
Then, on September 11, 2001, Republicans—and their Right-wing supporters—at last found a suitable replacement for the Red Menace: The Maniacal Muslim.
World Trade Center on September 11, 2001
Led by President George W. Bush, Republicans used fear of Muslims to con and bully the nation into a needless, bloody, budget-busting war on Iraq. Seventeen years later, that war continues.
So how can Democrats counter such appeals? By making equally ruthless use of them.
For example—Fear: Republicans rely heavily on support from rural America—where fundamentalist religious beliefs hold sway. Instead of ridiculing those beliefs, Democrats—even those who are atheists—should make use of them.
How?
- By recognizing that fundamentalists believe that widespread plague is a sign of God’s displeasure; and
- Repeatedly proclaiming that the Coronavirus is God’s judgment on a sinful nation for electing Donald Trump President.
Democrats must closely study the beliefs of their sworn enemies and make skillful use of them—as the Israelis have done.
Suicide bombers’ attacks in Israel sharply decreased after Israelis started patrolling with bomb-sniffing dogs.
Why?
Islamics believe that dogs are defiling creatures—and that if their blood is mingled with that of a dog, they won’t go to Heaven to claim those 72 willing virgins.
To defeat your enemy, you must learn his weaknesses—and ruthlessly attack them.
ABC NEWS, ALGIER HISS, ALTERNET, AMERICABLOG, ANTHONY HOPKINS, AP, BABY BOOMER RESISTANCE, BARACK OBAMA, BENJAMIN C. BRADLEE, BILL CLINTON, BLOOMBERG, BOB WOODWARD, BUZZFEED, CARL BERNSTEIN, CBS NEWS, CBSNEWS, CNN, CROOKS AND LIARS, DAILY KOS, DANIEL ELLSBURG, DRUDGE REPORT, FACEBOOK, FIVETHIRTYEIGHT, FRENCH LEGION OF HONOR, HARPER’S MAGAZINE, JASON ROBARDS, JOHN F. KENNEDY, JOURNALISM, LYNDON B. JOHNSON, MEDIA MATTERS, MOTHER JONES, MOVEON, MSNBC, NBC NEWS, NEWSWEEK, NPR, PBS NEWSHOUR, PENTAGON PAPERS, POLITICO, POLITICUSUSA, RAW STORY, REPUBLICAN PARTY, REPUBLICANS, REUTERS, RICHARD NIXON, SALON, SEATTLE TIMES, SENATE WATERGATE COMMITTEE, SLATE, TALKING POINTS MEMO, THE ATLANTIC, THE CHICAGO SUN-TIMES, THE CHICAGO TRIBUNE, THE DAILY BEAST, THE DAILY BLOG, THE GUARDIAN, THE HILL, THE HUFFINGTON POST, THE LOS ANGELES TIMES, THE NATION, THE NEW REPUBLIC, THE NEW YORK TIMES, THE PENTAGON PAPERS, THE VILLAGE VOICE, THE WALL STREET JOURNAL, THE WASHINGTON POST, THE WASHINGTONPOST, THINKPROGRESS, TIME, TRUTHDIG, TRUTHOUT, TWITTER, TWO POLITICAL JUNKIES, U.S. NEWS & WORLD REPORT, UNITED STATES SUPREME COURT, UPI, USA TODAY, WATERGATE, WONKETTE, WORLD WAR 11
TWO ADVERSARIES, TWO LEGACIES
In Bureaucracy, History, Law Enforcement, Politics, Social commentary on September 2, 2022 at 12:10 amAugust 9, 2022, marked an anniversary increasingly fewer Americans remember: Forty-eight years to the day that Richard Milhous Nixon, 37th President of the United States, resigned in disgrace.
Benjamin Crowninshield Bradlee, the former executive editor of The Washington Post, remains virtually unknown outside the journalism profession. Yet his paper did more than any other to bring Nixon down.
Both Nixon and Bradlee were driven to succeed. And both achieved fame and power in doing so.
Bradlee made his name in journalism.
Benjamin C. Bradlee
Nixon made his name in politics.
Richard Nixon
Both served in the United States Navy in the Pacific during World War II.
Both had strong connections to John F. Kennedy.
For both, 1948 was a pivotal year.
Both reached their positions of maximum power in 1968:
But there was a fundamental difference between them:
Nixon and Bradlee had their first major clash in 1971 with the Pentagon Papers, a secret government study of how the United States became enmeshed in the Vietnam war.
In 1972, Bradlee and Nixon squared off for their most important battle—a “third-rate burglary” of the Democratic National Committee headquarters at the Watergate Hotel.
Bob Woodward, Carl Bernstein and Benjamin C. Bradlee
Bradlee became an advocate for education and the study of history.Nixon entered history as the only American President forced to resign from office.
:Richard Nixon saying farewell at the White House
Bradlee became a media celebrity. Nixon became a media target.
Bradlee and Nixon each published a series of books.
After leaving the White House, Nixon worked hard behind-the-scenes to refashion himself into an elder statesman of the Republican Party.
Nixon died on April 22, 1994.
Bradlee remained executive editor of The Washington Post until retiring in 1991. But he continued to serve as vice president-at-large until his death on October 21, 2014.
Share this: