How many times have you called a government agency or company and instantly found yourself put on hold?
To add insult to injury, you usually wind up serenaded by recorded music that would be totally forgettable if it weren’t so unforgivably irritating.
And every 30 seconds or so a recorded voice comes on to assure you: “Your call is very important to us.”
Have you ever wondered: “If my call is so important to you, why aren’t you answering it?”
The truth is that most companies and government agencies don’t want their employees speaking with the customers who make their existence a reality.
Having your questions answered by another human being requires the company/agency to assign–and pay–people to do just that.
Most hiring managers don’t want to hire any more people than they absolutely have to. They want to siphon off as much of the company’s profits for themselves as possible.
And assigning people to answer customers’ calls means that many of those calls will take time to answer, because some problems can’t be solved in a matter of seconds. To a bean-counting executive, time is money.
Even government agencies like police departments don’t want to spend any more time than necessary taking the calls of those who need to reach them.
Even calls to 911 can leave you talking to no one, with only a recorded message telling you to wait until someone deigns to speak with you.
That’s why many bureaucracies arrange that when you call for help, you’re fobbed off with a recorded message telling you to visit the company’s or agency’s website.
This assumes, of course, that
- You have a computer; and
- If you do, you also have Internet access.
If you
- Don’t have a computer; or
- You have a computer but don’t have Internet access; or
- You do have Internet access but the service is down,
you’re flat out of luck.
And the agency/company couldn’t care less.
But it need not be this way.
Companies and agencies can treat their customers with respect for their time and need for help.
That’s why companies that genuinely seek to address the questions and concerns of their customers reap strong customer loyalty–and the profits that go with it.
One of these is LG, which produces mobile phones, TVs, audio/video appliances and computer products.
LG actually offers an 800 Customer Care number that’s good 24-hours a day.
Its call center is staffed with friendly, knowledgeable people who are willing to take the time to answer customer questions and guide them through the steps of setting up the appliances they’ve bought.
Another company that dares to have human beings stand behind its products–and explain how to use them–is The Sharper Image.
Recently, Dave, a friend of mine, bought an electronic alarm clock that allows you to wake up to a variety of exotic souds–such as a thunderstorm, the seashore, chirping birds or foghorns.
A brochure on how to set the alarm and sounds came with the clock, but Dave couldn’t make sense of it. Luckily, there was an 800 number given in the brochure for those who needed to be walked through the necessary steps.
Dave called The Sharper Image and quickly found himself connected with a friendly and knowledgeable customer care rep. She clearly and patiently explained what he needed to do to choose which sounds he wanted to awaken to.
And then she just as patiently repeated that list of steps while he quickly typed them up for future use if he forgot what to do.
Such an approach to customer service is not new–just extremely rare these days.
In his 1970 bestselling primer on business management, Up the Organization, Robert Townsend offered the following advice to company CEOs: “Call yourself up.”
“When you’re off on a business trip or a vacation,” writes Townsend, “pretend you’re a customer. Telephone some part of your organization and ask for help. You’ll run into real horror shows.
“Don’t blow up and ask for name, rank and serial number–you’re trying to correct, not punish. Just suggest to the manager (through channels, dummy) that he make a few test calls himself.”
So how do you cope with agencies/companies that don’t care enough to help their customers?
I’ll address that in my next column.

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IT’S ALL ABOUT THE EGO
In Bureaucracy, Business, History, Politics, Social commentary on October 29, 2013 at 12:58 pmWhy do so many CEOs hate President Barack Obama?
It isn’t because they’re being over-taxed and -regulated,d as so many on the Right would have you believe.
According to a January 16, 2013 story published in Bloomberg:
Click here: Corporate Profits Soar as Executives Attack Obama Policy – Bloomberg
So if money isn’t the issue, what is?
In a word: Ego.
Jonathan Alter, author of The Center Holds: Obama and His Enemies, provides some eye-opening insights into relations between the President and business leaders.
He notes, for example, that even before taking office as President in 2009, Obama pushed through Congress the second $350 billion portion of the $700 billion Troubled Asset Relief Program (TARP)
And he stablilized the almost-wrecked American financial system with stress tests and regulatory reforms.
So Obama believed that business CEOs would be grateful for his efforts on their behalf.
And what did the President get in return?
CEOs visiting the White House often believed the President didn’t take them seriously.
For example, many of them wanted a tax amnesty on their overseas earnings. And Obama would ask: How will the government make up for the lost Treasury revenues that would come from such a huge tax break?
Many CEOs thought he was not taking them seriously.
Obama was in fact being serious, and was hoping that his greed-obsessed visitors would help him find an answer that would satisfy both parties.
What the President apparently didn’t understand was this: Most CEOs weren’t used to being dealt with on an equal basis.
They were used to people cowering before them, or instantly agreeing with anything they said.
For Obama, who had taught Constitutional law at the University of Chicago from 1992 to 2004, such intellectual querys were routine. He had enjoyed the cut-and-thrust of such exchanges with his law students.
But his law students had not been billionaires with billionaire-sized egos.
One Wall Street CEO charged that Obama regarded intellectuals as a cut above political operatives–and two cuts above businessmen.
As Alter writes: “Being worth a billion dollars wasn’t going to get the President…to believe that your insights were better than anyone else’s.”
Obama was angered that many CEOs felt that nothing should change–even after the excesses of greed-fueled banks almost destroyed the nation’s economy in 2008.
Thus, bank CEOs had furiously opposed the Dodd-Frank bank re-regulations that had been imposed to prevent a recurrence of such abuses.
Obama felt that bankers were ungrateful for his pushing through the second part of the TARP program that had saved their corporations from the CEOs’ own self-destructive greed.
As Alter sums up: “The complex psychology of business confidence was only partly about their tax rates and the threat of regulation; the real problem was personal.
“They [businessmen] had an intuitive sense that Obama didn’t particularly like them, and they responded in kind.”
These are not the kinds of insights you’ll get by reading the highly sanitized bios of corporate chieftains.
As a result, during the 2012 Presidential race, Mitt Romney received nearly $150 million, or more than 15% of his total money raised, from New York. Which meant mostly from Wall Street.
“We got a lot of Barack Obama’s Wall Street money,” said Spencer Zwick, Romney’s finance director, after the campaign.
A passage from Finley Hooper’s classic Roman Realities puts an ancient-world spin on Obama’s relations with wealthy businessmen.
Assessing the reasons for why so many patricians hated Julius Caesar, Hooper writes:
“Caesar…like a teacher, seemed always to be directing affairs in a world of children–chiding one, patting another–yet too far above them all to care about hurting any.
“To less gifted men, however, his aloofness, even if mixed with kindness, was thought to be patronizing. They could not believe that in his heart he really cared about them.
“Caesar never bothered to ask for another man’s opinion. He lacked the tact by which a talented person might reasure others that they have worth, too.
“Pardons, jobs or favors did not completely satisfy the recipients’ craving for attention….
“Caesar…was a supreme egotist wrapped up in his own sense of well-being and good service to the state.
“…For all his experience and sophistication, he had never learned how ungrateful men can be–especially those who feel ignored.”
It has been President Obama’s bad luck–like that of Julius Caesar– to find himself at odds with powerful men whose profits he has greatly expanded.
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