There are many reasons why Democrats consistently lose elections.
Reason #3: Republicans realize that most people like themselves as they are—and don’t want to change. At least, not in the altruistic ways Democrats envision.
If they want to change anything about themselves, it’s strictly at the materialistic level: More money, lower prices, more big-ticket toys.
Democrats believe that people can be better than they are—and, given the chance, want to become better than they are.
Susan Page, Washington Bureau Chief for USA TODAY, summed up the popularity of the “Greed Appeal” to voters on the March 13, 2020 edition of “Washington Week in Review”:
“USA Today has conducted a poll about the economic concerns that are out there….And Congress—you’re seeing fear in this country about the economy.
“In fact, when we did this poll this week about how Americans’ lives have been affected by the Coronavirus, people expressed more concern about the economic and financial effect than they did about the health effect. And you know, that goes to why this matters so much to President Trump.
“How many voters have you talked to who said, you know, I don’t really like President Trump’s tweets, but I like what I see happening in my 401(k)? And when they look at their 401(k) this week, it may not look quite as bright as it did before.”
Reason #4: Republicans look for those who are comfortable in their racism, their greed, their hatred for women. They don’t try to reform them—they encourage them in their racism, greed and misogyny.
Democrats expect people to rise above their worst selves and embrace a higher, altruistic cause—civil rights, abortion rights, healthcare for all.
This began long before Donald Trump became a Presidential candidate in 2016.
When Richard Nixon announced his candidacy for President in 1968, he pursued what was euphemistically termed “a Southern strategy.”
In reality, this was aimed to exploit whites fear and hatred of blacks.
In a now-infamous 1981 interview, Right-wing political consultant Lee Atwater explained how this worked.
“You start out in 1954 by saying, ‘Nigger, nigger, nigger.’ By 1968 you can’t say ‘nigger’—that hurts you, backfires.
“So you say stuff like, uh, forced busing, states’ rights, and all that stuff, and you’re getting so abstract.
“Now, you’re talking about cutting taxes, and all these things you’re talking about are totally economic things and a byproduct of them is, blacks get hurt worse than whites….
“‘We want to cut this,’ is much more abstract than even the busing thing, uh, and a hell of a lot more abstract than ‘Nigger, nigger.’
“So anyway you look at it, race is coming on the back burner.”

Lee Atwater
But blacks have by no means been the only targets—and victims—of Republican hate campaigns. A partial list of these would include:
- Liberals
- Women
- Socialists
- Secularists
- Disabled
- Environmentalists
- Hispanics
- Gays
- Lesbians
And now transgenders.
Reason #5: Republicans are experts at inciting hatred—and reaping huge gains in power as a result.
Democrats believe that “all men are brothers” and refuse to take the “divide and rule” approach to campaigning.
There can be no better example of a politician who has played successfully on the hatred of American voters than Donald Trump.
From June 15, 2015, when he launched his Presidential campaign, until October 24, 2016, Trump fired almost 4,000 angry, insulting tweets at 281 people and institutions that had somehow offended him.

Donald Trump
The New York Times needed two full pages of its print edition to showcase them.
Among his targets:
- Hillary Clinton
- The New York Times
- President Barack Obama
- CNN
- Actress Meryl Streep
- The Washington Post
- Singer Neil Young
- Democrats
- Actor Arnold Schwarzenegger
- Republicans
- Comedian John Oliver
- The State of New Jersey
- Beauty pageant contestants
Others he clearly delighted in insulting during the campaign included:
- Women
- Blacks
- Hispanics
- Asians
- Muslims
- The disabled
- Prisoners-of-war
Reason #6: Republicans know that most people instinctively feel comfortable with those who most resemble themselves. And they don’t seek out those who differ from themselves.
Democrats want to believe a day will come when all races, colors and creeds will live together in harmony. Their policies aim at creating that sort of society.
That’s why—in schools and prisons—whites sit mostly with whites, blacks sit mostly with blacks, and Hispanics sit mostly with Hispanics.
And if most Americans feel uncomfortable with fellow Americans who don’t resemble themselves, they are even more intolerant toward foreigners who don’t.
This is especially true when inflation is high, jobs and housing are scarce, and local schools and hospitals are crammed with illegal aliens—who, by law, shouldn’t even be in the country.
For these Americans, the Democrats’ “Kumbaya” message of love and tolerance falls on deaf ears. By contrast, Republicans’ cries of “Get rid of the illegal aliens!” ring loud and clear.

Illegal aliens crossing into the United States
Moreover, the “illegal alien” tagline often allows Republicans to sidestep criticism on even the most outrageous of their actions.
Example: The case of a 10-year-old Ohio girl who was raped—and had to travel to Indiana to obtain an abortion after the Supreme Court overturned Roe. v. Wade.
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WHY DEMOCRATS SUCK AT CAMPAIGNING: PART TWO (OF THREE)
In Bureaucracy, History, Law, Law Enforcement, Medical, Politics, Social commentary on July 23, 2025 at 12:10 amThere are many reasons why Democrats consistently lose elections.
Reason #3: Republicans realize that most people like themselves as they are—and don’t want to change. At least, not in the altruistic ways Democrats envision.
If they want to change anything about themselves, it’s strictly at the materialistic level: More money, lower prices, more big-ticket toys.
Democrats believe that people can be better than they are—and, given the chance, want to become better than they are.
Susan Page, Washington Bureau Chief for USA TODAY, summed up the popularity of the “Greed Appeal” to voters on the March 13, 2020 edition of “Washington Week in Review”:
“USA Today has conducted a poll about the economic concerns that are out there….And Congress—you’re seeing fear in this country about the economy.
“In fact, when we did this poll this week about how Americans’ lives have been affected by the Coronavirus, people expressed more concern about the economic and financial effect than they did about the health effect. And you know, that goes to why this matters so much to President Trump.
“How many voters have you talked to who said, you know, I don’t really like President Trump’s tweets, but I like what I see happening in my 401(k)? And when they look at their 401(k) this week, it may not look quite as bright as it did before.”
Reason #4: Republicans look for those who are comfortable in their racism, their greed, their hatred for women. They don’t try to reform them—they encourage them in their racism, greed and misogyny.
Democrats expect people to rise above their worst selves and embrace a higher, altruistic cause—civil rights, abortion rights, healthcare for all.
This began long before Donald Trump became a Presidential candidate in 2016.
When Richard Nixon announced his candidacy for President in 1968, he pursued what was euphemistically termed “a Southern strategy.”
In reality, this was aimed to exploit whites fear and hatred of blacks.
In a now-infamous 1981 interview, Right-wing political consultant Lee Atwater explained how this worked.
“You start out in 1954 by saying, ‘Nigger, nigger, nigger.’ By 1968 you can’t say ‘nigger’—that hurts you, backfires.
“So you say stuff like, uh, forced busing, states’ rights, and all that stuff, and you’re getting so abstract.
“Now, you’re talking about cutting taxes, and all these things you’re talking about are totally economic things and a byproduct of them is, blacks get hurt worse than whites….
“‘We want to cut this,’ is much more abstract than even the busing thing, uh, and a hell of a lot more abstract than ‘Nigger, nigger.’
“So anyway you look at it, race is coming on the back burner.”
Lee Atwater
But blacks have by no means been the only targets—and victims—of Republican hate campaigns. A partial list of these would include:
And now transgenders.
Reason #5: Republicans are experts at inciting hatred—and reaping huge gains in power as a result.
Democrats believe that “all men are brothers” and refuse to take the “divide and rule” approach to campaigning.
There can be no better example of a politician who has played successfully on the hatred of American voters than Donald Trump.
From June 15, 2015, when he launched his Presidential campaign, until October 24, 2016, Trump fired almost 4,000 angry, insulting tweets at 281 people and institutions that had somehow offended him.
Donald Trump
The New York Times needed two full pages of its print edition to showcase them.
Among his targets:
Others he clearly delighted in insulting during the campaign included:
Reason #6: Republicans know that most people instinctively feel comfortable with those who most resemble themselves. And they don’t seek out those who differ from themselves.
Democrats want to believe a day will come when all races, colors and creeds will live together in harmony. Their policies aim at creating that sort of society.
That’s why—in schools and prisons—whites sit mostly with whites, blacks sit mostly with blacks, and Hispanics sit mostly with Hispanics.
And if most Americans feel uncomfortable with fellow Americans who don’t resemble themselves, they are even more intolerant toward foreigners who don’t.
This is especially true when inflation is high, jobs and housing are scarce, and local schools and hospitals are crammed with illegal aliens—who, by law, shouldn’t even be in the country.
For these Americans, the Democrats’ “Kumbaya” message of love and tolerance falls on deaf ears. By contrast, Republicans’ cries of “Get rid of the illegal aliens!” ring loud and clear.
Illegal aliens crossing into the United States
Moreover, the “illegal alien” tagline often allows Republicans to sidestep criticism on even the most outrageous of their actions.
Example: The case of a 10-year-old Ohio girl who was raped—and had to travel to Indiana to obtain an abortion after the Supreme Court overturned Roe. v. Wade.
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