From the start of his Presidency, Trump has put his ambitions, excuses and rants on social media. And this has unnerved foreign leaders as well as Trump’s fellow Americans.

As CNN Political Analyst Julian Zelizer outlined in a July 3 article:

“Putting aside the specific content of the recent blasts from the Oval smart phone, the President’s ongoing Twitter storms make all leaders uneasy. The heads of government in most nations prefer a certain amount of predictability and decorum from other heads of state.

“To have one of the most powerful people in the room being someone who is willing to send out explosive and controversial statements through social media, including nasty personal attacks or an edited video of him physically assaulting the media, does not make others….feel very confident about how he will handle deliberations with them.”

On December 12, 2017, Trump used Twitter to attack New York United States Senator Kirsten Gillibrand.

Kirsten Gillibrand

Gillibrand was among six Democratic senators who called for Trump’s resignation after sexual harassment allegations forced three Republican and Democratic members of Congress to resign.

Trump tweeted: “Lightweight Senator Kirsten Gillibrand, a total flunky for Chuck Schumer and someone who would come to my office ‘begging’ for campaign contributions not so long ago (and would do anything for them), is now in the ring fighting against Trump. Very disloyal to Bill & Crooked-USED!”

“I see it as a sexist smear. I mean that’s what it is,” Gillibrand replied in a press conference. “It’s part of the President’s efforts of name calling and it’s not going to silence me, it’s not going to silence me. It’s intended to silence me.”

So how does this behavior apply to “The Twitter Rules”?

Abuse: You may not engage in the targeted harassment of someone, or incite other people to do so. We consider abusive behavior an attempt to harass, intimidate, or silence someone else’s voice. [Italics added.]

On February 17, 2017, Trump tweeted: “The FAKE NEWS media (failing @nytimes, @NBCNews, @ABC, @CBS, @CNN) is not my enemy, it is the enemy of the American People!”

On July 2, 2017, Trump tweeted a video showing him punching a man with the CNN logo superimposed on his head during a WWE wrestling match.

And on August 15, the President retweeted a cartoon photo of a “Trump Train” running over a CNN reporter.

Yet Twitter’s Terms of Service state:

Hateful imagery and display names: You may not use hateful images or symbols in your profile image or profile header. You also may not use your username, display name, or profile bio to engage in abusive behavior, such as targeted harassment or expressing hate towards a person, group, or protected category. We will begin enforcing this rule on December 18, 2017. [Italics added.]

So how do Twitter’s top executives justify allowing these repeated violations of “Twitter Rules”? On September 25, the company tweeted:

“We hold all accounts to the same Rules, and consider a number of factors when assessing whether Tweets violate our Rules.

“Among the considerations is ‘newsworthiness’ and whether a Tweet is of public interest. This has long been internal policy and we’ll soon update our public-facing rules to reflect it. We need to do better on this, and will.”

Twitter has never acknowledged publicly that Trump has violated any of its guidelines. It rarely even acknowledges Trump’s tweets. 

So what gives? 

Money. 

Trump’s apologists have fiercely defended his tweetstorms, claiming they allow him to bypass the media and “communicate directly with the American people.” 

One of those apologists is former Twitter CEO Jack Dorsey, who said: “I believe it’s really important to have these conversations out in the open, rather than have them behind closed doors.”

Jack Dorsey

In April, 2017, Twitter announced that it had added 9,000,000 new users, its largest quarter-over-quarter jump in two years. 

“We believe Twitter is the best at showing you what’s happening in the world and what’s being talked about,” said Anthony Noto, Twitter’s chief financial officer. 

“Having political leaders of the world as well as news agencies participating and driving that is an important element to reinforcing what we’re the best at.”

In short: Trump is good at attracting more Twitter users. and if the company needs to overlook his blatant and repeated violations of its “Twitter Rules,” so be it.  

Twitter has been so plagued by trolling that potential investors like the Walt Disney Company refused to taint their own reputations by partnering with it. 

But that hasn’t led high-ranking Twitter executives to end their Faustian pact with the biggest Twitter troll of all. 

And, as all devotees of the Faust legend know, there comes a time when the Devil wins the bargain.