On Friday, September 23, 2005, my phone rang at 5 a.m. The caller was James McCoy, a White House liaison specialist. He had gotten my message last night but had refrained from calling me until he had something to report.
Now he informed me that my request for military honors for my late father was being processed.
But he warned me that the records needed to secure an honor guard might not be available at the U.S. Military Records Center in St. Louis.
A 1973 fire had destroyed many of these records, and if my father’s was among them, it would take too long to “rebuild” a new one for him to get an honor guard within three days.
Later that morning I got a call from the National Personnel Records Center.
A woman named Connie asked me to type up and submit, via fax, a twice-signed statement declaring that, under penalty of perjury, the information I had provided about my father’s military service was true and correct.
Upon receipt of this, she would fax to the funeral home a copy of my father’s service number and Separation Document.
Shortly after faxing this off, I got a call from Ursula, another employee of the National Personnel Records Center.
She said that the above-mentioned items had been faxed to the Richard Pierce Funeral Service Chapel in Napa. All that I now had to do was arrange for the Chapel to make the arrangements with the military.
I called the Chapel around noon and was told that the documents had arrived, but that all of the home’s funeral directors were comforting grieving families. I said I would call back later.
When I did, at about 1:45 p.m., I was told that the home’s director had been informed. Messages had been left with several military institutions, requesting an honor guard.
The question was: Would they call back in time?
So I called several numbers at Travis Air Force base in Fairfield, finally reaching a chaplain at the Chaplain’s office.
Travis Air Force Base
He promised to do what he could for me. He warned me that it might not be possible to assemble an honor guard on such short notice.
The reason: This was hurricane season, and many soldiers had been deployed to the Gulf Coast area to assist the victims of Hurricane Katrina.
His parting words were an expression of sorrow for my loss, and “God bless you.”
Next, I spoke with Jacob Bergholtz, a senior airman at Travis Air Force Base. He promised to make some calls on my behalf.
He also gave me the number to the Army Honor Guard and I put in a call.
Finally, in late afternoon, I got a call from Tina Patterson, with the Army at Fort Lewis in Washington State, and she assured me that “it’s a go.”
The military has a proud tradition of honoring its dead. Those who have died in combat are held in a special reverence. But even those who have died in peacetime still command respect for having served their country.
It was that tradition that, above all else, I had counted on to make this possible.
I was so caught off-guard by the unexpected good news that at the end I thanked “Miss Lewis” for all her help, then corrected myself and thanked her again.
At about 1:40 p.m. on Sunday, September 25, 2005, the front door to the funeral home opened and in walked three men wearing green military uniforms.
One was a bugler, who held the rank of sergeant. The second was a sergeant, who would take part in the actual flag-folding. And the third was a sergeant-major, who wuld preside over the ceremony. A fourth sergeant was scheduled to arrive, and he soon did.
At 2 p.m., the memorial service began.
When the tributes ended to my father ended, the funeral director introduced the honor guard. The buglar remained in the back of the chapel, as the other three strode to the front.
The bugler launched into “Taps” and gave it a melancholy feel, letting each note linger.
When the last notes died away, the sergeant-major ordered the two other sergeants to unfold the tri-cornered American flag that had been placed on a stand at the front of the chapel even before the ceremony had started.
A flag-folding ceremony
They did so, and then slowly re-folded it, in a process that took longer than I had imagined.
The flag folding ceremony now over, the sergeant-major accepted the flag, walked to my sister, Erica, leaned forward slightly, and presented it to her “on behalf of a grateful Nation and the Army” in recognition of the service of her father, Technical Sergeant Gerald A. White, for services to his country.
Erica accepted the flag, and I–sitting on her right side–saw her show emotion as she did so.
At 2:45 p.m., the four sergeants then strode out of the chapel, and the memorial service was over.


ABC NEWS, BUSINESS, CBS NEWS, CNN, COMPUTER ANTI-VIRUS SOFTWARE, CONSUMER PROTECTION, FEDERAL TRADE COMMISSION, MEASURED UP, NBC NEWS, NICCOLO MACHIAVELLI, RIPOFF REPORT, SELF-HELP, THE CHICAGO SUN-TIMES, THE CHICAGO TRIBUNE, THE HISSING KITTY, THE LOS ANGELES TIMES, THE NEW YORK TIMES, THE WASHINGTON POST, TWITTER, USA TODAY, YELP!
FEAR WORKS: PART TWO (END)
In Bureaucracy, Business, Law, Self-Help, Social commentary on April 21, 2015 at 12:43 amRalph bought a computer security program from SUX. But then he found he couldn’t download it.
So he contacted the company—whose customer service representative told him: You’ll have to buy another of our products to make the first one you bought work properly.
At that point, Ralph had had enough.
He sent SUX an email via its own website, outlining his problem and asking that the $60 charge on his credit card be removed.
Six days later, Ralph called his credit card company, to see if SUX was still charging him for an item he hadn’t received.
It was.
It was time to play Machiavellian hardball.
Ralph once again dialed SUX to speak to one of its customer service reps.
Calmly–but firmly–Ralph identified himself, then quickly summarized the problem he was having with the company.
Then he said:
“I suggest you contact someone in management and tell them this: I want this charge off my credit card in 24 hours. If it isn’t, here’s what’s going to happen:
“One: I’m going to file a criminal complaint with the local office of the United States Attorney [Federal prosecutor] for fraud against your company.
“When a company does business in more than one state, that brings it under Federal jurisdiction. And there are Federal penalties for charging people for products they didn’t receive.
“Two, I’m going to make this situation very well known on social media sites. That’s going to cost you bigtime on future customers.
“Again, I’ll wait 24 hours. Pass this on to your management.”
Then he hung up.
Slightly more than 24 hours later, Ralph got this email from SUX:
“Thank you for ordering from SUX. At your request a return has been initiated.”
In short: The charge would be removed from his credit card.
There are several important lessons to be learned here.
First, before you call to complain, make sure the product isn’t working.
Read the instructions carefully and follow them to the letter.
If you can’t understand the instructions, or if you feel you do and the product still isn’t doing what it’s supposed to do, call the company.
Second, when you reach the customer service rep, be patient and polite.
At best, getting angry and offensive wastes valuable time which could be better spent outlining the problem you’re having.
At worst, the tech might hang up on you, which means you’ll have to go through the whole telephone-tree exercise again.
Third, explain precisely what has gone wrong. If the tech gives you instructions on how to resolve the problem, follow them to the letter.
Fourth, if you’re sure you want to return the product, say so.
Find out the company’s preferred way to do this.
Fifth, if you’ve paid for it by credit card, state that you want the charge removed from your bill.
You may have to wait until the company receives the product before they take the charge off your bill. To make sure they get it, send it signed-receipt-requested.
Sixth, wait five to ten days to see if your credit card has been charged.
Ralph waited six, which is a reasonable number.
Seventh, if the problem hasn’t been resolved, call the company again and ask to speak to someone on its corporate headquarters—the higher up, the better.
You can often find out the names of the top executives of a company by checking its website. Or by going to a business-rating website, such as that of Standard and Poor’s.
Eighth, be polite but businesslike as you outline your problem.
If you can’t outline it in one or two minutes, ask for an email address where you can send a detailed email.
Ninth, state clearly what you want the company to do for you.
Often, people get so angry at the frustration they’ve endured that they forget to say what action they want the company to take.
Tenth, if the company rep makes it clear they won’t take back the product, give you a substitute, or refund your purchase, it’s time to play hardball.
Eleventh, if you believe the law has been broken, say so.
And say which agencies you intend to contact—such as the local District Attorney’s Office, Federal Trade Commission, United States Attorney or Federal Communications Commission.
Twelth, have at least one or two consumer complaint websites ready to cite—and contact.
A
Among these:
Businesses fear bad consumer reviews–especially on Yelp! and Facebook.
When I once visited a local animal shelter, a receptionist told me: “If you have a problem with something, please see me. Don’t go home and post it on Yelp!“
Thirteenth, tell the company official what action you intend to take unless your demands are met.
Offer a deadline by when you expect that action to be taken.
Fourteenth, if that doesn’t prove enough, consider filing a private lawsuit.
Share this: