It’s widely assumed that bureaucracies are so cumbersome they simply cannot be managed–by their own members or by anyone else.
But this isn’t always true.
The key ingredients to obtaining what you need from a bureaucracy–whether a public or private one–are:
- Patience;
- Perseverence;
- Professionalism; and
- A wilingness to go to the top of the organization’s hierarchy.
On September 21, 2005, I learned that my father, Gerald White, had died at 83, less than a month short of his 84th birthday.
He had been an artist, photographer and art director, including work for Playboy in the 1950s and the Mondavi Winery in the 1980s and 90s.
During World War 11 he had been posted in the Pacific Theater, serving in Burma, China and India. He had held the rank of technical sergeant and worked as an official U.S. Army photographer.
On Wednesday, September 21, my sister, Erica, called me to say that Jerry had died of natural causes in a nursing home at 1:57 a.m.
She was driving up on Saturday to pack up his belongings and to preside over a memorial service for him in Napa. I told her that, as a veteran (1942-1945) he was entitled to a military funeral, or at least an honor guard.
World War II Memorial in Washington, D.C.
I expected Erica to object–she tended to do that reflexively when I made a suggestion. To my surprise, she didn’t, and she and I set out separately to explore the process of obtaining proof of his military service in time to qualify him for an honor guard.
But here we faced two problems:
- Neither of us had his Army serial number; and
- Neither of us had a copy of his Document of Separation, which all those leaving military service receive. This lists all their ranks, postings and honors received.
Complicating matters still further: He had died on a Wednesday–and the memorial service was to be held that coming Sunday. That gave us only two days–Thursday and Friday–to try to arrange such honors.
Erica soon found the process a waste of time. Calling the Veterans Administration (VA) she was told that there wouldn’t be time enough to get the paperwork approved.
I reached a different conclusion–after repeatedly getting only recorded messages when calling the VA. Even the office of my Congressman failed to get any closer to success than I had.
I decided that it might still be doable–but not through conventional channels. The next day, I would fall back on what has always been classic Standard Operating Procedure for me.
Tomorrow I wouldn’t waste any more time on going through regular channels. Instead, I would create my own, starting at the very top–the White House.
The White House
I called the White House at 9 a.m. Eastern Standard Time on Thursday, September 22. I was quickly put through to the Military Office, which referred me to the office of the Army Chief of Staff.
This, in turn, referred me to the Human Resources Casualty Assistance Department. But this got me nowhere–I was urged to call the VA office in Napa and ask them to deal directly with the funeral home.
This would ensure that the required documents reached the mortuary within the next 12 days!
Reflexively, I found myself quoting a favorite line of my father’s: “The operation was a success, but the patient died.” The woman on the other end of the line wasn’t thrilled, but that was the least of my concerns.
Next, I called the U.S.National Personnel Records Center, where records are held for all current and former members of the armed services.
National Personnel Records Center
An official there was so empathetic that I took heart. Only later did I blast myself for having failed to ask for her name or extension, so I could reach her again. As the day wore on, I assumed this would prove a lost cause.
In the evening–Washington, D.C., time, that is–I again called the White House Military Office. A Marine gunnery sergeant said that someone was trying to process a records request, but he didn’t say specifically that it was my case being worked on.
He gave me the name of James McCoy, a White House liaison specialist, and I tried to reach him before 5 p.m. closing time at the White House.
Unfortunately, my call wasn’t returned, and, once again, I assumed the effort was almost certain to end in failure.
On Friday, September 23, my phone rang at 5 a.m. with word from the White House Military Office that my request was being processed.
The caller was McCoy, who had gotten my message last night but had refrained from calling me until he had something to report.
But there was a possible catch: I was warned that the records needed to secure an honor guard might not be available at the U.S. Military Records Center in St. Louis.
A 1973 fire had destroyed many of these records, and if my father’s was among them, it would take too long to “rebuild” a new one for him to get an honor guard within three days.


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FEAR WORKS: PART TWO (END)
In Bureaucracy, Business, Law, Self-Help, Social commentary on April 21, 2015 at 12:43 amRalph bought a computer security program from SUX. But then he found he couldn’t download it.
So he contacted the company—whose customer service representative told him: You’ll have to buy another of our products to make the first one you bought work properly.
At that point, Ralph had had enough.
He sent SUX an email via its own website, outlining his problem and asking that the $60 charge on his credit card be removed.
Six days later, Ralph called his credit card company, to see if SUX was still charging him for an item he hadn’t received.
It was.
It was time to play Machiavellian hardball.
Ralph once again dialed SUX to speak to one of its customer service reps.
Calmly–but firmly–Ralph identified himself, then quickly summarized the problem he was having with the company.
Then he said:
“I suggest you contact someone in management and tell them this: I want this charge off my credit card in 24 hours. If it isn’t, here’s what’s going to happen:
“One: I’m going to file a criminal complaint with the local office of the United States Attorney [Federal prosecutor] for fraud against your company.
“When a company does business in more than one state, that brings it under Federal jurisdiction. And there are Federal penalties for charging people for products they didn’t receive.
“Two, I’m going to make this situation very well known on social media sites. That’s going to cost you bigtime on future customers.
“Again, I’ll wait 24 hours. Pass this on to your management.”
Then he hung up.
Slightly more than 24 hours later, Ralph got this email from SUX:
“Thank you for ordering from SUX. At your request a return has been initiated.”
In short: The charge would be removed from his credit card.
There are several important lessons to be learned here.
First, before you call to complain, make sure the product isn’t working.
Read the instructions carefully and follow them to the letter.
If you can’t understand the instructions, or if you feel you do and the product still isn’t doing what it’s supposed to do, call the company.
Second, when you reach the customer service rep, be patient and polite.
At best, getting angry and offensive wastes valuable time which could be better spent outlining the problem you’re having.
At worst, the tech might hang up on you, which means you’ll have to go through the whole telephone-tree exercise again.
Third, explain precisely what has gone wrong. If the tech gives you instructions on how to resolve the problem, follow them to the letter.
Fourth, if you’re sure you want to return the product, say so.
Find out the company’s preferred way to do this.
Fifth, if you’ve paid for it by credit card, state that you want the charge removed from your bill.
You may have to wait until the company receives the product before they take the charge off your bill. To make sure they get it, send it signed-receipt-requested.
Sixth, wait five to ten days to see if your credit card has been charged.
Ralph waited six, which is a reasonable number.
Seventh, if the problem hasn’t been resolved, call the company again and ask to speak to someone on its corporate headquarters—the higher up, the better.
You can often find out the names of the top executives of a company by checking its website. Or by going to a business-rating website, such as that of Standard and Poor’s.
Eighth, be polite but businesslike as you outline your problem.
If you can’t outline it in one or two minutes, ask for an email address where you can send a detailed email.
Ninth, state clearly what you want the company to do for you.
Often, people get so angry at the frustration they’ve endured that they forget to say what action they want the company to take.
Tenth, if the company rep makes it clear they won’t take back the product, give you a substitute, or refund your purchase, it’s time to play hardball.
Eleventh, if you believe the law has been broken, say so.
And say which agencies you intend to contact—such as the local District Attorney’s Office, Federal Trade Commission, United States Attorney or Federal Communications Commission.
Twelth, have at least one or two consumer complaint websites ready to cite—and contact.
A
Among these:
Businesses fear bad consumer reviews–especially on Yelp! and Facebook.
When I once visited a local animal shelter, a receptionist told me: “If you have a problem with something, please see me. Don’t go home and post it on Yelp!“
Thirteenth, tell the company official what action you intend to take unless your demands are met.
Offer a deadline by when you expect that action to be taken.
Fourteenth, if that doesn’t prove enough, consider filing a private lawsuit.
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