Words are weapons—or can be, if used properly.

Republicans learned this truth after World War II.

• Richard Nixon became a United States Senator by attacking Helen Gahagen Douglas as “the Pink Lady.”
• Senator Joseph R. McCarthy and other Red-baiting Republicans essentially paralyzed the Democratic party through such slanderous terms as “Comsymps,” “fellow-travelers” and “Fifth Amendment Communists.”

Since 1945, Republicans have won the majority of Presidential elections: In 1952, 1956, 1968, 1972, 1980, 1984, 1988, 2000, 2004, 2016.

As a whole, Democrats have shown themselves indifferent to or ignorant of the power of effective language.

Many of them—such as former President Barack Obama—take the view: “I’m not going to get into the gutter like my opponents.” Thus, they take the “high ground” while their sworn Republican enemies undermine them via “smear and fear” tactics. 

As far back as the early 1950s, slander-hurling Wisconsin U.S. Senator Joseph R. McCarthy demonstrated the effectiveness of such tactics. Wrote Pulitzer-Prize winning author David Halberstam, in his monumental study of the origins of the Vietnam War, The Best and the Brightest:

“But if they did not actually stick, and they did not, [McCarthy’s] charges had an equally damaging effect: They poisoned. Where there was smoke, there must be fire. He wouldn’t be saying these things [voters reasoned] unless there was something to it.”

Joseph McCarthy

President Donald J. Trump solicited aid from Russian Communists to win the Presidency in 2016. He solicited aid from Chinese Communists to retain it in 2020. He has attacked countless Americans and world leaders—including those who preside over America’s NATO alliance. Yet the one man he has never even criticized is Russian dictator Vladimir Putin.

Yet faced with such clear-cut evidence, Democrats have refused to directly accuse him of treason.

For example, Democrats could routinely refer to him ad ads as

• “TrumPutin”
• “Commissar-in-Chief”
• “Putin’s Poodle”
• “Red Donald”
• “Putin’s Puppet”
• “Trumpy Traitor.”

The Kremlin

Opponents of Trump-apologist U.S. Senator Mitch McConnell (R-KY) have effectively dubbed him “Moscow Mitch”—in large part for his accepting at least $4.5 million from a Russian oligarch linked to Putin. 

But Trump has gotten a free pass on treason from politicians and news media alike.

Similarly, upon taking office, Trump has acted far more like a dictatorial Henry VIII than a democratically-elected President. Yet here, too, Democrats have failed to capitalize on this obvious truth. They could easily do so through terms like:

• “Carrot Caligula”
• “Fake President”
• “El Dunce.”

Tyrants are conspicuously vulnerable to ridicule. Yet here, too, Democrats have proven unable or unwilling to make use of this powerful weapon.

In this YouTube-obsessed age, Democrats could effectively assail Trump with a series of ridiculing videos. For example, Trump’s well-established “bromance” with Putin could be turned into a parody of the famous Beatles’ song, “With a Little Help From My Friends”:

Many of Trump’s fiercest defenders in the House and Senate have taken “campaign contributions” (i.e., bribes) from Russian oligarchs. They could be pointedly attacked by turning the Muppet song, “The Rainbow Connection,” into “The Russian Connection.” 

The 2008, “Obama Girl” video was not an attack video. Yet this generated huge interest in his candidacy—especially among young voters. It was funny and offered a catchy tune that, once heard, was impossible to forget.

An equally catchy tune could prove the same for Trump—in a totally different way.

The clash between Trump and porn “star” Stormy Daniels has been replaced by even more salacious scandals. But it could easily be revised through a parody of the Frank Sinatra classic, “Love and Marriage”:

Trump has repeatedly shown that he does not take well to ridicule. Pouring on enough of it could lead him to a blunder so outrageous that even Republicans might feel obliged to break ranks with him. 

Admittedly, late-night comedians like Stephen Colbert and Trevor Noah have inflicted huge comic damage on Trump’s image and ego.

But it’s one thing for a professional comedian to serve up such barbs—and another for a major political party to do so through a series of blistering TV ads. 

Humorists could easily provide the material. But it will take Democrats the courage to use it.