The Witness Security Program owes its creation to one of the most-feared assassins the Mafia has ever produced: Joseph Barboza, who took pride in his underworld alias, “The Animal.”
It was a nickname he had lived up to. “I was an enforcer,” he boasted to the House Select Committee on Crime in 1972, “who kept the other enforcers in line.”
Barboza had done so as a top hitman earning $900 a week from the most powerful Mafia family in New England. Ruling that family was Raymond Patriarca, based in Providence, Rhode Island.
Joseph “The Animal” Barboza
But even before entering the Mafia, Joseph Barboza had spent most of his life as a career criminal. He was born in 1932, in New Bedford, Massachusetts, to Portuguese immigrant parents.
By the time he was thirty, he had served two prison sentences—one for burglary, the other for assault with a deadly weapon.
Even his jailers couldn’t restrain him. At Norfolk Prison Colony, he got drunk on illicit “hooch” and led an inmates’ riot, culminating in a short-lived escape-attempt.
When Barboza wasn’t serving time in prison, he made his living as a boxer (winning three professional matches and earning a rating in Ring magazine). He supplemented his income through a career as a freelance loanshark and extortionist.
By 1963, his growing notoriety had brought him to the attention of Enrico Henry Tameleo, the underboss, or second-in-command, to Raymond Patriarca.
Since 1948, Patriarca had been “the policymaker, judge and overlord of organized crime” throughout New England, according to a 1966 FBI report.
Raymond Patriarca
Tameleo offered a Barboza a job and fulltime income as an enforcer for the Patriarca Family. Barboza instantly agreed. He had always dreamed of becoming a “made man” of the Mafia.
(Tameleo didn’t warn him that this was impossible. Barboza was of Portuguese descent, and only full-blooded Sicilians and Italians could hold Mafia membership.)
Tameleo sent Barboza to shake down 20 nightclubs whose owners had refused to pay “protection insurance” to the mob.
The owners changed their minds after one or two visits from Barboza and his wrecking crew. Furniture would be smashed and customers terrorized until the owners began paying $1,000 a month to Patriarca’s collectors.
Meanwhile, the always fragile peace of the New England underworld was being shattered by an escalating wave of gangland violence.
In 1961, the two most powerful factions of the region’s “Irish Mafia” had gone to war. On one side was the Charleston mob of Bernard McLaughlin. On the other was the Winter Hill gang of James “Buddy” McLean.
The “Irish Gang War” triggered a police crackdown on all the New England organized crime groups—including Patriarca’s. That was when Patriarca demanded that the fighting stop.
To ensure that it did, he sent his underboss, Tameleo, to arrange a peace conference between the McLeans and McLaughlins. Both sides agreed to a truce because Tameleo was widely respected for his skills as a negotiator.
But when the conference opened in January, 1965, Tameleo was outraged to find the McLaughlins had come armed–a direct violation of the “rules of order.” Patriarca also grew furious at this spurning of his efforts as underworld peacemaker.
As a result, the Patriarca Family threw its full weight behind the McLeans.
During 1965, Joseph Barboza moved from being a “mere” legbreaker for the Patriarca Family to becoming its top assassin. His first important victim was Edward Deegan, a McLaughlin member who had raided several Patriarca gambling dens.
Barboza invited Deegan to join him in a burglary of the Lincoln National Bank in Boston. Unaware that he had been marked for death, Deegan agreed.
On the night of March 12, 1965, the burglars struck. As the four men emerged from the bank, Barboza and two cronies emptied their pistols into Deegan.
This killing proved a turning point for Barboza. He became the top hitman for the Patriarca Family and the McLean mob. He carried out more hits than any other assassin during the war. Later, in a hastily-written autobiography, he would boast of his string of killings.
(But he was always careful to describe his actions in the third-person, as though someone else had actually been responsible. In this way he protected himself against prosecution for murder, where no immunity existed.)
In June, Jimmy “The Bear” Flemmi, a close friend of Barboza’s, was gravely wounded by a shotgun blast. Barboza soon learned that the attackers had been Steve Hughes and Edward “Punchy” McLaughlin.
Swearing vengeance, Barboza quickly set out to claim his next victim. He was especially intent on disposing of Hughes, who had become the top triggerman of the McLaughlins.
On October 20, 1963, Edward McLaughlin was waiting at a bus stop when Barboza casually walked up behind him. Disguised in a wig and glasses, Barboza drew his pistol and pumped five bullets into McLaughlin.
Less than a month later, on November 11, the hitman visited the Mickey Mouse Club, a tavern in Revere Reach. This time his intended target was a bartender and McLaughlin member named Ray DiStassio.
Talking with DiStassio at that moment was an innocent bystander, John R. O’Neill. Barboza simply drew and shot both men dead.
Copyright@1984 Taking Cover: Inside the Witness Security Program, by Steffen White and Richard St. Germain


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EXIT THE GECKO, ENTER THE PIG AND BULLY
In Bureaucracy, Business, Social commentary on March 4, 2013 at 11:53 pmThere’s been a changing-of-the-guard at GEICO insurance.
Exit the understated, British-accented gecko.
Enter the pig–and the grunting black bully.
For years GEICO has taken a light-hearted, humorous approach to its advertising.
The company that designed these ads accomplished the seemingly impossible: It recruited a friendly reptile as its spokesman and, in doing so, turned a dull subject like insurance into something fun.
Remember the ad about the towering GEICO executive who tells the gecko: “GEICO is about trust. So let’s demonstrate how that trust works. I’ll fall backward–and you catch me.”
And as the man starts to fall back, the gecko mutters, “Oh, dear.”
But apparently GEICO wanted something more than humor in its advertising–something that would shake up those who watched it.
And the ads the company is now running will definitely do that. But GEICO may wind up regretting it.
Enter the new GEICO spokesman: a pig–porcine, hairless, goofy-voiced. And he’s sitting in the driver’s seat of a stalled car next to a beautiful brunette.
And it’s clear the woman is clearly feeling aroused and wants to do something romantic. Or, maybe the word for it is perverted.
But the pig is–fortunately–nervous, and just wants to talk about how wonderful GEICO is.
Now, think about this for a moment.
If you’re Jewish, Hindu or Muslim, eating pork is strictly forbidden. The meat is considered “unclean” because pigs don’t sweat–thus trapping all the impurities within.
So if you’re an adman who wants to design commercials that will appeal to the widest number of viewers, you’ve already flunked out.
And if eating pork is verboten to millions of Jews, Muslims and Hindus, having a romantic tryst with a pig is off-limits to anyone outside the confines of a porno theater.
After all, how twisted do you have to be to date out of your own species?
So what is the message GEICO is trying to send here? That if you buy GEICO insurance, you can make it with a beautiful chick even if you’re a pig?
Then there’s the bullying black basketball player as GEICO sales rep–played by real-life former basketball star Dikembe Mutombo.
Mutombo is a Congolese American retired professional basketball player who once played for the Houston Rockets. He was an eight-time All-Star and a record-tying four-time NBA Defensive Player of the Year.
Outside of basketball, he has become known for his humanitarian work.
But you’d never know it by the GEICO ad.
First, clad in basketball attire, he darts into an office and throws something at a startled executive and his secretary.
Then, grunting, he appears in a laundromat and prevents a woman from tossing clothing from a dryer to her cart by knocking it out of the air as she throws it in. Then he wiggles his finger at her. Thus the woman ends up with a clean garment made dirty.
Finally, he charges into a supermarket and knocks a cereal box out of the hands of a little boy as he’s about to toss it into a shopping cart. The box explodes, spilling cereal onto the floor and the little boy as the grunting black man races off.
GEICO Dikembe Mutombo Commercial – Happier Than Dikembe Mutombo Blocking a Shot
What is the message GEICO is trying to send here? That violence and intimidation are fun? That you’d better buy GEICO insurance–or else?
Even more ominous: This ad premiered during the week that another bullying black man was making headlines across the nation.
From February 3 to 12, Christopher Dorner, a former member of the Los Angeles Police Department, waged war on the LAPD.
Dorner blamed the agency for his firing in 2008. First he published a “manifesto” on his Facebook page and then set about a killing spree that killed four people. Two police officers died, and three others were wounded.
The rampage ended on February 12, in an isolated cabin near Big Bear Lake, California. Surrounded by lawmen from several police agencies, the cabin set ablaze by pyrotechnic tear gas, Dorner shot himself in the head rather than surrender.
It’s likely that these ads will join a parade of others that produced results other than those intended:
Clearly the executives at GEOCO need to ask themselves two questions:
More often than not, there is a disconnect between the two.
As in the case of the latest GEICO commercials.
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