Donald Trump, “for all his moral flaws, is a marketing genius.”
So stated New York Times columnist David Brooks on the May 27 edition of the PBS Newshour.
“And you look at what he does. He just picks a word and he attaches it to a person. Little Marco {Rubio], Lyin’ Ted [Cruz], Crooked Hillary [Clinton].
Donald Trump
“And that’s a word. And that’s how marketing works. It’s a simple, blunt message, but it gets under. It sticks, and it diminishes. And so it has been super effective for him, because he knows how to do that. And [Hillary] just comes with ‘Oh, he’s divisive.’
“These are words that are not exciting people. And her campaign style has gotten, if anything…a little more stagnant and more flat.”
Hillary Clinton
Hillary Clinton isn’t the only Presidential candidate who has proven unable to cope with Trump’s gifts for insult. His targets–and insults–have included:
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Former Texas Governor Rick Perry: “Wears glasses to seem smart.”
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Former Florida Governor Jeb Bush: “Low Energy Jeb.”
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Vermont U.S. Senator Bernie Sanders: “Crazy Bernie.”
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Ohio Governor John Kasich: “Mathematically dead and totally desperate.”
So far, only one opponent has managed to stand up to Trump: Massachusetts U.S. Senator Elizabeth Warren, whom Trump has called “goofy.”
Florida U.S. Senator Marco Rubio tried to out-insult Trump at the Republican Presidential candidates’ debate on March 3.
“I call him Little Marco. Little Marco. Hello, Marco,” said Trump.
And so Rubio retaliated with “Big Donald.” Since Americans generally believe that “bigger is better,” this was a poor choice of insult.
On the May 27 edition of the PBS Newshour, syndicated columnist Mark Shields noted the ability of Elizabeth Warren to rattle Trump:
“Elizabeth Warren gets under Donald Trunp’s skin. And I think she’s been the most effective adversary. I think she’s done more to unite the Democratic party than either Hillary Clinton or Bernie Sanders.
“I mean, she obviously–he can’t stay away from her. He is tweeting about her.”
Elizabeth Warren
JUDY WOODRUFF (moderator): “But whether it’s Elizabeth Warren or not, doesn’t Hillary Clinton need to come up with some approach that works, that is as effective comeback?”
DAVID BROOKS: “Yes. Well, I think she does, not that anybody else has managed to do this….
“And so the tactics…is either you do what Elizabeth Warren has done, like full-bore negativity, that kind of [get] under the skin, or try to ridicule him and use humor. Humor is not Hillary Clinton’s strongest point.”
But sharp-edged humor clearly works for Warren.
A May 12 story on CNN–“Elizabeth Warren Gives Trump a Dose of His Own Medicine on Twitter”–notes:
“In the past week the Massachusetts Democrat has refined an aggressive anti-Trump message through a series of so-called tweetstorms.
“Whenever Trump criticizes her, Warren fires right back at him, sometimes twice as hard.”
Warren’s tweets, according to the article, appear to have two goals:
- Challenge Trump on social media, which he has so far dominated; and
- Use attention-catching words like “bully” and “loser.”
Among her tweets:
- “But here’s the thing. You can beat a bully–not by tucking tail and running, but by holding your ground.”
- When Trump boasted “I’m driving her nuts” Warren tweeted: “No, @realDonaldTrump – your racism, sexism & xenophobia doesn’t drive me nuts. It makes me sick. And I’m not alone.”
- “You care so much about struggling American workers, @realDonaldTrump, that you want to abolish the federal minimum wage?”
- “@realDonaldTrump: Your policies are dangerous. Your words are reckless. Your record is embarrassing. And your free ride is over.”
Nor has Warren restricted herself to battling Trump on Twitter.
On May 24, Warren unleashed perhaps her most devastating attack on Trump at an event hosted by the Center for Popular Democracy:
“Just yesterday, it came out that Donald Trump had said back in 2007 that he was ‘excited’ for the real estate market to crash because, quote, ‘I’ve always made more money in bad markets than in good markets.’
“That’s right. The rest of us were horrified by the 2008 financial crisis, by what happened to the millions of families…that were forced out of their homes.
“But Donald Trump was drooling over the idea of a housing meltdown–because it meant he could buy up a bunch more property on the cheap.
“What kind of a man does that? Root for people to get thrown out on the street? Root for people to lose their jobs? Root for people to lose their pensions?
“What kind of a man does that? I’ll tell you exactly what kind—a man who cares about no one but himself. A small, insecure moneygrubber who doesn’t care who gets hurt, so long as he makes some money off it….
“Sometimes Trump claims he is tough on Wall Street–tough on the guys who cheated people….. But now he’s singing a very different song.
“Last week, he said that the new Dodd-Frank financial regulations have…’made it impossible for bankers to function’ and he will put out a new plan soon that ‘will be close to dismantling Dodd-Frank.’
“Donald Trump is worried about helping poor little Wall Street? Let me find the world’s smallest violin to play a sad, sad song.”
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WORDS AS WEAPONS: PART THREE (END)
In Bureaucracy, History, Politics, Social commentary on June 2, 2016 at 12:13 amMassachusetts U.S. Senator Elizabeth Warren seems to know something that most of her fellow Democrats don’t–or choose to ignore.
Nazi Germany wasn’t defeated because “we were the Good Guys and they were the Bad Guys.”
On the contrary: It was defeated because the Allies waged war as brutally as the Germans.
For example:
German soldiers at Stalingrad
In short: The Allies won because they dared to meet the brutality of a Heinz Guderian with that of a George S. Patton.
This is a lesson that has been totally lost on the liberals of the Democratic Party. Which explains why they lost most of the Presidential elections of the 20th century.
To Republicans, “lawfully elected” applies only to Republican Presidents. A Democrat who runs against a Republican is automatically considered a traitor.
And a Democrat who defeats a Republican is automatically considered a usurper, and thus deserves to be slandered and obstructed, if not impeached.
Unable to defeat Bill Clinton in 1992 and 1996, Republicans tried in 1998 to impeach him for getting oral sex in the White House.
Similarly, 2012 Presidential candidate Herman Cain, asked in a conference call with bloggers why Republicans couldn’t just impeach President Barack Obama, replied:
“That’s a great question and it is a great–it would be a great thing to do but because the Senate is controlled by Democrats we would never be able to get the Senate first to take up that action.”
Barack Obama
In Renegade: The Making of a President, Richard Wolffe chronicled Obama’s successful 2008 bid for the White House. Among his revelations:
Obama, a believer in rationality and decency, felt more comfortable in responding to attacks on his character than in making them on the character of his enemies.
A graduate of Columbia University and Harvard Law School, Obama is easily one of the most academically gifted Presidents in United States history.
But for all this, he failed–from the onset of his Presidency–to grasp and apply this fundamental lesson taught by Niccolo Machiavelli, the father of modern political science.
Niccolo Machiavelli
In The Prince, Machiavelli warns:
From this arises the question whether it is better to be more loved than feared, or feared more than loved.
The reply is, that one ought to be both feared and loved, but as it is difficult for the two to go together, it is much safer to be feared than loved….
And men have less scruple in offending one who makes himself loved than one who makes himself feared; for love is held by a chain of obligations which, men being selfish, is broken whenever it serves their purpose; but fear is maintained by a dread of punishment which never fails.
Just as they have blithely disregarded the lessons of history, liberals have ignored the Realpolitik of Machiavelli–with catastrophic results.
On Facebook and Twitter, liberals are already celebrating the “certain” Presidency of Vermont U.S. Senator Bernie Sanders or former First Lady Hillary Clinton in 2017.
They forget–or ignore–that liberals couldn’t believe America would elect, respectively, Richard Nixon (1968 and 1972), Ronald Reagan (1980 and 1984), George H.W. Bush (1988) and George W. Bush (2000 and 2004).
But Elizabeth Warren clearly hasn’t forgotten those Republican victories. Nor does she take for granted that Republican Presidential nominee Donald Trump is certain to lose in November.
Elizabeth Warren
Instead, Warren has dared to do what no other Democrat–or Republican–has: Attack Trump head-on, with the kind of blunt, insulting language he has lavished on his opponents.
On March 31, she appeared on The Late Show, with Stephen Colbert. Her take on the egotistical billionaire:
“Donald Trump is looking out for exactly one guy, and that guy’s name is Donald Trump. He smells that there’s change in the air and what he wants to do is make sure that that change works really, really well for Donald Trump.
“The truth is, he inherited a fortune from his father, he kept it going by cheating and defrauding people, and then he takes his creditors through Chapter 11.”
When Colbert said that Trump had never broken the law, Warren replied that he had never broken the law “and been caught.”
For Democrats to win elective victories and enact their agenda, they must find their own George Patton to take on the Waffen-SS generals among Republican ranks.
Only Elizabeth Warren has so far grasped this truth. And only she seems determined to act on it.
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