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Posts Tagged ‘CONSUMER PROTECTION’

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FEAR WORKS: PART TWO (END)

In Bureaucracy, Business, Law, Self-Help, Social commentary on April 21, 2015 at 12:43 am

Ralph bought a computer security program from SUX.  But then he found he couldn’t download it.

So he contacted the company—whose customer service representative told him: You’ll have to buy another of our products to make the first one you bought work properly.

At that point, Ralph had had enough.

He sent SUX an email via its own website, outlining his problem and asking that the $60 charge on his credit card be removed.

Six days later, Ralph called his credit card company, to see if SUX was still charging him for an item he hadn’t received.

It was.

It was time to play Machiavellian hardball.

Ralph once again dialed SUX to speak to one of its customer service reps.

Calmly–but firmly–Ralph identified himself, then quickly summarized the problem he was having with the company.

Then he said:

“I suggest you contact someone in management and tell them this: I want this charge off my credit card in 24 hours.  If it isn’t, here’s what’s going to happen:

“One: I’m going to file a criminal complaint with the local office of the United States Attorney [Federal prosecutor] for fraud against your company.

“When a company does business in more than one state, that brings it under Federal jurisdiction.  And there are Federal penalties for charging people for products they didn’t receive.

“Two, I’m going to make this situation very well known on social media sites.  That’s going to cost you bigtime on future customers.

“Again, I’ll wait 24 hours.  Pass this on to your management.”

Then he hung up.

Slightly more than 24 hours later, Ralph got this email from SUX:

“Thank you for ordering from SUX.  At your request a return has been initiated.”

In short: The charge would be removed from his credit card.

There are several important lessons to be learned here.

First, before you call to complain, make sure the product isn’t working.

Read the instructions carefully and follow them to the letter.

If you can’t understand the instructions, or if you feel you do and the product still isn’t doing what it’s supposed to do, call the company.

Second, when you reach the customer service rep, be patient and polite.

At best, getting angry and offensive wastes valuable time which could be better spent outlining the problem you’re having.

At worst, the tech might hang up on you, which means you’ll have to go through the whole telephone-tree exercise again.

Third, explain precisely what has gone wrong.  If the tech gives you instructions on how to resolve the problem, follow them to the letter.

Fourth, if you’re sure you want to return the product, say so.

Find out the company’s preferred way to do this.

Fifth, if you’ve paid for it by credit card, state that you want the charge removed from your bill.

You may have to wait until the company receives the product before they take the charge off your bill.  To make sure they get it, send it signed-receipt-requested.

Sixth, wait five to ten days to see if your credit card has been charged. 

Ralph waited six, which is a reasonable number.

Seventh, if the problem hasn’t been resolved, call the company again and ask to speak to someone on its corporate headquarters—the higher up, the better.

You can often find out the names of the top executives of a company by checking its website.  Or by going to a business-rating website, such as that of Standard and Poor’s.

Eighth, be polite but businesslike as you outline your problem.

If you can’t outline it in one or two minutes, ask for an email address where you can send a detailed email.

Ninth, state clearly what you want the company to do for you.

Often, people get so angry at the frustration they’ve endured that they forget to say what action they want the company to take.

Tenth, if the company rep makes it clear they won’t take back the product, give you a substitute, or refund your purchase, it’s time to play hardball.

Eleventh, if you believe the law has been broken, say so. 

And say which agencies you intend to contact—such as the local District Attorney’s Office, Federal Trade Commission, United States Attorney or Federal Communications Commission.

Twelth, have at least one or two consumer complaint websites ready to cite—and contact.

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Among these:

Businesses fear bad consumer reviews–especially on Yelp! and Facebook.

When I once visited a local animal shelter, a receptionist told me: “If you have a problem with something, please see me.  Don’t go home and post it on Yelp!“

Thirteenth, tell the company official what action you intend to take unless your demands are met. 

Offer a deadline by when you expect that action to be taken.

Fourteenth, if that doesn’t prove enough, consider filing a private lawsuit.

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FEAR WORKS: PART ONE (OF TWO)

In Bureaucracy, Business, Law, Self-Help, Social commentary on April 20, 2015 at 12:13 am

So you’ve just bought something online, with a credit card–and the item never arrives–or proves defective.

Even worse, the online company insists on charging your credit card for the item.

What to do?

Here’s what a friend of mine–Ralph–recently did when he faced just that problem.

One night, while surfing the Internet, he saw an ad for a new computer security product.  For him, its biggest selling point was: “Make yourself invisible to the bad guys with just one click.”

An even stronger selling point for him: The product was being offered by SUX, the company whose anti-virus software he had subscribed to for the last three years.

And, so far, he had never had any trouble with the company.

SUX offered several options for subscription:

  • One month
  • One year
  • Two years

Ralph decided that one month was too short, and two years were too long.  He chose a one-year subscription, intending to renew at the end of the year if he liked it.

He typed in his credit card number and clicked on “Download.”

Soon afterward, he received an Order Confirmation email from the company, outlining the product he had just purchased and the amount he had just paid for it.

He then got into the anti-virus security item on his desk.  A few clicks later a new screen popped up–and the message: “Disconnected.”

Even worse, the screen warned: “Your license has expired.  Renew now.”

The product he had just paid $60 to download hadn’t downloaded.

So Ralph called SUX–and explained to a technician what had happened.

And the tech responded: “We don’t offer phone support for that product.”

Nothing Ralph said could elicit the help he needed.  Furious at the man’s arrogance, Ralph hung up.

To avoid accidentally reaching the same worthless technician, Ralph decided to wait several hours before again calling SUX.

When he did, he reached a technician who was willing to provide help.  The tech said that he would like to run a remote scan on Ralph’s computer to try to find out what was causing the problem.

Ralph agreed.

For the next five minutes he could see his cursor moving around his screen, as the tech checked first one file, then another.

Finally, the tech said that Ralph needed to “clean out” his computer before the SUX product he bought would work properly.

“OK, how do I do that?” asked Ralph.

“You need to buy our BS2U product,” said the tech.

Now Ralph was really steamed.

He had just spent $60 on a product he couldn’t download.  And the tech was telling him he had to spend even more money on a second product to make the first product work properly.

Ralph then said he wanted to contact someone in an executive positon at SUX.  But the rep said he would have to call outside the United States to do this.

Ralph hung up, then got back onto his computer and onto the SUX website.  He drafted a short but detailed message on the problems he was facing with one of the company’s products.

And it ended:

“Frankly:

(1) I am UNABLE to make use of the product I paid $60 for; and

(2) I am UNWILLING to pay MORE MONEY FOR ANOTHER PRODUCT in hopes that this will enable me to use the one I just purchased.

“Therefore, I am requesting that the credit card transaction I had with your company on —- be canceled.  If it is not, I will dispute this via my credit card company when I receive my next statement.

“To enable you to quickly locate this transaction in your files, I am enclosing the Order Confirmation Number:  #———-.

“I am making a copy of this email, so I can establish, if necessary, that I have notified your company that I am NOT receiving the product I paid for.

“I have already contacted my credit card company and informed them that I will contest this charge if your company does not make good on this refund.”

Six days later, Ralph called his credit card company, to see if SUX was still charging him for an item he hadn’t received.

It was.

Luckily for Ralph, he had been a longtime student of Niccolo Machiavelli, the father of political science.

Niccolo Mchiavelli

In The Prince, his treatise on how to gain and hold political power, Machiavelli raises the question: Is it better to be loved or feared?

And he answers as follows:

“The reply is, that one ought to be both feared and loved, but as it is difficult for the two to go together, it is much safer to be feared than loved….

“Men have less scruple in offending one who makes himself loved than one who makes himself feared.  

“For love is held by a chain of obligations which, men being selfish, is broken whenever it serves their purpose; but fear is maintained by a dread of punishment which never fails.”

It was time to invoke the spirit of St. Niccolo.

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WHY PEOPLE HATE CABLE COMPANIES

In Business, Self-Help, Social commentary on December 12, 2014 at 12:01 am

In 1970, Robert Townsend, the CEO who had turned around a failing rent-a-car company called Avis, published what is arguably the best book written on business management.

It’s Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits.

Product Details

Though published 42 years ago, it should be required reading–for CEOs and consumers.

Don’t fear getting bogged down in a sea of boring, theory-ridden material.  As Townsend writes:

“This book is in alphabetical order.  Using the table of contents, which doubles as the Index, you can locate any subject on the list in 13 seconds.  And you can read all I have to say about it in five minutes or less.

“This is not a book about how organizations work.  What should happen in organizations and what does happen are two different things and about as far apart as they can get.  THIS BOOK IS ABOUT HOW TO GET THEM TO RUN THREE TIMES AS WELL AS THEY DO.”

Comcast is the majority owner of NBC and the largest cable operator in the United States. It provides cable TV, Internet and phone service to more than 50 million customers.

So you would think that, with so many customers to serve, Comcast would create an efficient way for them to attain help when they face a problem with billing or service.

Think again.

Consider the merits of Townsend’s short chapter on “Call Yourself Up.”

Townsend advises CEOs: “Pretend you’re a customer.  Telephone some part of your organization and ask for help.  You’ll run into some real horror shows.”

Now, imagine what would happen if Brian L. Roberts, the CEO of Comcast, did just that.

Brian L. Roberts

First, he would find that, at Comcast, nobody actually answers the phone when a customer calls.  After all, it’s so much easier to fob off customers with pre-recorded messages than to have operators directly serve their needs.

And customers simply aren’t that important–except when they’re paying their ever-inflated bills for phone, cable TV and/or Internet service.

Comcast’s revenues stood at $16.8 billion for the third quarter of 2014.

In 2013, Roberts earned $31.4 million in salary, options and other compensation, a 7.7% increase from his $29.1 million compensation package in 2012.

So it isn’t as though the company can’t afford hiring a few operators and instructing them to answer phones directly when people phone in.

But instead of being directly connected to someone able to answer his question or resolve his problem, Roberts would hear:

“Welcome to Comcast–home of Xfinity.”

Then he would hear an annoying clucking sound–followed by the same message in Spanish.

“Your call may be recorded for quality assurance.

“To make a payment now, Press 1.  To continue this call, Press 2.”

Then he would hear: “For technical help, press 1, for billing, press 2.  For more options, press 3.”

Assuming he pressed 2 for “billing,” he would hear:

“For payment, press 1  For balance information, press 2.  For payment locations, press 3.  For all other billing questions, press 4.”

Then he would be told: “Please enter the last four digits of the primary account holder’s Social Security Number.”

Then, as if he hadn’t waited long enough to talk to someone, he would get this message: “Press 1 if you would like to take a short survey after your call.”

By the time he heard that, he would almost certainly not be in a mood to take a survey.  He would simply want someone to come onto the phone and answer his question or resolve his problem.

Then he would hear: “At the present time, all agents are busy”–and be electronically given an estimate by when someone might deign to answer the phone.

“Please hold for the next customer account executive.”

If he wanted to immediately reach a Comcast rep, Roberts would press the number for “sales.”  A sales rep would gladly sign him up for more costly products–even if he couldn’t solve whatever problem Roberts needed addressed.

Assuming that someone actually came on, Roberts couldn’t fail to notice the unmistakable Indian accent of the rep he was now speaking with.

Not Indian as in American Indian–because that would mean his company had actually hired Americans who must be paid at least a minimum American wage for their services.

No, Comcast, like many other supposedly patriotic corporations, “outsources” its “customer service support team” to the nation, India.

After all, if the “outsourced” employees are getting paid a pittance, the CEO and his top associates can rake in all the more.

Of course, the above scenario is totally outlandish–and is meant to be.

Who would expect the wealthy CEO of a major American corporation to actually wait in a telephone queue like an ordinary American Joe or Jane?

That would be like expecting the chief of any major police department to put up with hookers or panhandlers on his own doorstep.

For the wealthy and the powerful, there are always underlings ready and willing to ensure that their masters do not suffer the same indignities as ordinary mortals.

Such as the ones who sign up for Comcast TV, cable or Internet services.